Tono de Marca

Passionate, Activist, and Approachable

Valores de Marca

• •Sustainability
• •Ethical Production
• •Activism & Awareness
• •Transparency
• •Community & Kindness

Mejores Prácticas

• •Lead with Your 'Why': Start with the mission, not just the product. Frame every piece of copy around the core values of fighting fast fashion and promoting sustainability. This turns a purchase into participation in a greater cause.
• •Maintain the Activist-Friendly Balance: Use bold, activist language ("F**k Fast Fashion," "Join the movement") to energize your base, but temper it with friendly, inclusive, and appreciative language ("Cheers," "Have a nice day") to remain approachable and build a welcoming community.
• •Be Radically Transparent: Use specifics. Instead of saying "eco-friendly," say "hand-printed to order with solvent-free, water-based inks." Instead of "we give back," say "each purchase helps plant mangrove trees in Madagascar." This detail builds trust and justifies the value of your products.
• •Educate, Don't Just Sell: Use your platform to share facts and information about the fashion industry's environmental impact. Position the brand as a knowledgeable leader and empower consumers to make informed choices. This creates value beyond the transaction itself.
• •Unify Product and Purpose: Ensure the names and themes of your collections (e.g., Kindness, Save the Earth, Equal Rights) directly reflect your brand values. This creates a cohesive narrative where the products themselves are an extension of the mission, making every piece of copy an authentic representation of the brand.

Percepción Social

Authentic, trustworthy, high-quality, genuinely committed to eco-friendly practices, and credible.

Ejemplos de Copy

• •Wear your values. Our new 100% organic cotton tee is more than just a shirt—it’s a statement. Hand-printed to order with water-based inks to protect the planet we all call home. No waste, no plastic, just positive change. Tap to shop and join the movement. #OnePlanetMind #FuckFastFashion #SustainableStyle
• •Every year, 300,000 tonnes of clothing end up in UK landfills. At One Planet Mind, we do things differently. We hand-print every design to order on soft, organic cotton. It means your clothes last longer and our planet breathes easier. Choose fashion that feels good and does good.
• •This Isn't Just a Bag. It's a Solution. See how our new recycled material totes are keeping plastic out of our oceans and supporting global cleanup efforts...
• •A simple message on the softest shirt you'll ever own. Our 'Human Beans' tee is a reminder to lead with kindness. Made from 100% organic cotton and printed by hand with eco-friendly inks, it’s a perfect fit for a conscious wardrobe. Each purchase supports our charity partners working to make the world a better place. Wear it with pride.
• •FASHION WITH A PROMISE. Zero Polyester. 100% Planet-Friendly. Hand-Printed in Belfast.