Brand Tone

Humorous & Witty, Friendly & Approachable, Relatable & Understanding, Encouraging & Lighthearted

Brand Values

• •Fun & Humor
• •Customer Satisfaction
• •Quality & Comfort
• •Affordability
• •Authenticity & Relatability

Best Practices

• •Embrace the Humor, Consistently: Ensure that the witty, relatable, and slightly irreverent humor is a common thread across all written content, from product descriptions to social media and customer service responses.
• •Speak Runner Language: Use terms, inside jokes, and references that resonate with the everyday running community. Show that you understand their triumphs and tribulations.
• •Keep it Real and Relatable: Avoid overly technical jargon or an elitist tone. Focus on the shared experiences of mid-pack and back-of-the-pack runners.
• •Prioritize Engagement: Encourage interaction by asking questions, running polls with funny options, and responding to comments in a friendly, on-brand voice.
• •Let Customer Voices Shine (with a twist): When sharing testimonials or user-generated content, frame it with the brand's characteristic humor, further reinforcing the tone while highlighting positive experiences.

Social Perception

Highly Positive, Unique & Memorable, Excellent Customer Service, Good Quality Products, Community Favorite

Copy Examples

• •Social Media Post (Image: Runner looking exhausted but happy): That 'just finished a run and didn't get chased by a squirrel' feeling. Priceless. Our new 'I Run Because Punching People is Frowned Upon' tech tee gets it. Link in bio before your sanity runs out!
• •Email Subject Line: Your Legs Are Lying To You (But Our New Gear Isn't!)
• •Product Description Snippet (for a shirt saying 'World's Okayest Runner'): Let's be honest, we're not all breaking records. Some of us are just trying to beat the person we were yesterday (or outrun the pizza guilt). This super-comfy, sweat-wicking tee celebrates glorious mediocrity. Wear it with pride!
• •Website Banner: One More Mile: Because 'Runner's High' is cheaper than therapy. Mostly.
• •Ad Copy: Warning: May spontaneously talk about running. Our gear comes with funny slogans so you don't have to explain yourself. Shop One More Mile – we speak fluent 'exhausted runner'.