Brand Tone

Passionate & Nostalgic, Innovative & Unique, Performance-Oriented (with a hint of fun), Craftsman-like & Quality-Focused, Approachable & Engaging

Brand Values

• •Innovation/Originality
• •Nostalgia & Emotional Connection
• •Quality & Craftsmanship
• •Sustainability
• •Performance
• •Customer Connection/Community

Best Practices

• •Embrace the Nostalgia: Consistently weave in the emotional connection to hockey memories and the passion for the game. Use language that evokes feeling and personal history.
• •Highlight Uniqueness & Craftsmanship: Always emphasize the "1-of-1," handmade, and upcycled nature of the putters. Use terms like "authentic," "meticulously assembled," and "custom."
• •Balance Novelty with Performance: While the unique design is a major draw, consistently reinforce that these are also high-performing, USGA-compliant (where applicable and clear) golf clubs. Avoid letting it sound purely like a gimmick.
• •Speak the Language of Both Sports: Use terminology and references that resonate with both hockey players and golfers, creating a sense of shared community and understanding.
• •Maintain an Engaging & Approachable Voice: Especially on social media, continue to be responsive, fun, and passionate. Encourage user-generated content and build a community around the shared love for both sports. Address any confusion (like the "competitive use" point) with clarity and consistency across all platforms.

Social Perception

Novelty & Conversation Starter, Giftable, High-Quality Craftsmanship, Legitimacy (for some), Niche Appeal

Copy Examples

• •Headline: From the Ice to the Green: Putt with Passion. Body: Remember the thrill of the game? Now, bring that fire to every putt. Our Hockey Putters are crafted from authentic, upcycled hockey sticks, merging a lifetime of memories with on-course precision. It's more than a putter; it's a piece of your story. Shop your 1-of-1 design now. Call to Action: Find Your Stick.
• •Headline: The Only Putter That Understands Your Slapshot *and* Your Swing. Body: You've mastered the ice. Now, conquer the greens with a putter that speaks your language. Each Hockey Putter is a unique, handcrafted fusion of hockey soul and golf performance. USGA compliant and built to turn heads. Call to Action: Explore Custom Putters.
• •Headline: Not Just a Novelty. It's a Game Changer. Body: Sure, it’s made from a real hockey stick. Yes, it’s a guaranteed conversation starter. But our Hockey Putters are engineered for performance, offering a unique feel and balance that can transform your short game. "Novelty meets Performance" isn't just our mantra, it's our promise. Call to Action: Putt Like Never Before.
• •Headline: Gift the Hockey Player Who Has Everything (Except This). Body: Searching for that perfect, unique gift? Imagine their face when they unwrap a putter made from a real hockey stick – maybe even from their favorite brand! It's the ultimate tribute to their passion, handcrafted for the greens. Call to Action: Shop Limited Editions.
• •Social Media Post (TikTok/Instagram): Visual: Quick cuts of a hockey player, then them sinking a putt with a Hockey Putter, close up on the stick details. Text: That feeling when your two favorite worlds collide. 🏒⛳️ #HockeyPutters #GolfLife #HockeyLife #UniqueGifts #MadeInUSA #Upcycled Call to Action: Link in bio to get yours!