Brand Tone

Personal, Creative, and Appreciative.

Brand Values

• •Personalization & Uniqueness
• •Artistic Craftsmanship
• •Quality & Customer Experience
• •Joy & Celebration

Best Practices

• •Lead with "Art" and "Story": Frame every product not just by its function, but by the artistry and personal story behind it. Use words like "crafted," "designed," "story," "vision," and "one-of-a-kind.
• •Use an Appreciative Tone: Always express gratitude. Use phrases like "Thank you for trusting us with...", "We loved bringing this to life for...", and "Celebrating with you..." to make customers feel valued.
• •Emphasize the "By Daniella Gonsa" Aspect: Keep the artist at the forefront. This reinforces the personal, non-corporate nature of the brand and reminds customers that they are buying from a real person with a passion for their craft.
• •Keep it Simple and Heartfelt: The brand's strength is its authenticity. Avoid overly corporate or complex jargon. The copy should be clear, warm, and speak from the heart, just like talking to a friend.
• •Incorporate User-Generated Content (UGC): Actively feature customer photos and stories in marketing copy (with permission). This validates the brand's quality and builds a strong community, turning customers into advocates.

Social Perception

The social perception of OneLove by daniellagonsa is overwhelmingly positive. Customers frequently leave "rave reviews," with an average rating of 4.8 stars or higher on Etsy. Feedback highlights "great service and very efficient" execution. The brand is seen as reliable and professional, with a proven history of shipping on time and responding to messages quickly. There is no significant negative feedback apparent in the online search results. The brand is perceived as a trustworthy small business that delivers high-quality, personalized products.

Copy Examples

• •More than a jacket, it's a story. We worked with [Client's Name] to bring their vision to life, one brushstroke at a time. This is art that moves with you. This is #ArteQueSeViste. ✨
• •Make their return to school truly their own. From personalized backpack tags to custom-stamped supplies, add a touch of love to everything they do. Shop the collection.
• •Stop searching for the perfect gift. Create it. Our personalized laser-cut signs and accessories are crafted with love to celebrate the people you love. Design yours today.
• •Your brand is unique. Your sign should be too. Handcrafted from premium acrylic, our custom QR signs are designed to make a lasting impression. Let's build your vision together.
• •Thank you for stopping by! Every item in this shop is made with love and a passion for personal touches. Have an idea? Send a message! Let’s create something beautiful together.