Brand Tone

supportive, knowledgeable, peer-like, practical, encouraging, solution-oriented, authentic, and relatable, avoiding corporate jargon.

Brand Values

• •Support for Educators
• •Practicality and Usability
• •Community
• •Passion for Agricultural Education
• •Quality and Niche Expertise

Best Practices

• •Always Speak Teacher-to-Teacher: Use "we" and "you" to create a direct, peer-to-peer conversation. Reference shared experiences like preparing for CDEs, managing an FFA chapter, or the chaos of the first week of school.
• •Center the "Time-Saving" Benefit: The brand name is the core promise. Every piece of copy should, directly or indirectly, emphasize how the product or resource helps teachers save time, reduce stress, or check something off their massive to-do list.
• •Use Niche-Specific Language: Incorporate terms that are second nature to the audience, such as "CDE," "SAE," "FFA," "parli pro," and specific contest names (e.g., Meats Judging, Floriculture). This builds instant credibility and shows you are an insider.
• •Lead with the Solution, Not Just the Product: Instead of saying "We sell ID cards," frame it as "Stop spending hours making flashcards." Focus on the problem you are solving for the teacher first.
• •Maintain a Tone of Encouragement: Teaching is a demanding profession. Infuse copy with encouraging and understanding language like, "You've got this," "We're here to help," and "Let's make this year a success." This reinforces the brand's core value of support.

Social Perception

Overwhelmingly positive; viewed as a vital and trusted resource provider by agriculture teachers; recognized as a key supplier of structured, user-friendly curriculum; successful in filling a critical gap for "ready-to-use" materials that save immense amounts of time; possesses significant credibility and authenticity due to founder's direct understanding of peer needs.

Copy Examples

• •Vet Science CDE prep just got easier. Spend less time searching for images and more time coaching your students. Our complete, laminated Parasite ID card set is ready for classroom drills and on-the-bus reviews. One more thing checked off your list. #AgTeacher #FFA #VetScienceCDE #OneLessThing
• •Feeling the pressure of the new school year? You don't have to create every lesson from scratch. From bell-ringers to complete CDE study guides, we provide practical, engaging resources made for Ag teachers, by an Ag teacher. Let us help you take one thing off your plate this week.
• •A free Forestry resource to get you through Friday.
• •Solutions for Stressed Out Ag Teachers. Ready-to-use CDE materials and lesson plans, so you can focus on what matters most: your students.
• •Brighten up your Ag classroom and create a simple, effective teaching tool. Our posters are designed to be easy for students to understand and study. Perfect for visual learners and for keeping key concepts top of mind all year. #AgEd #ClassroomDecor #FFAAdvisor