Brand Tone

Aspirational, Celebratory, Youthful, Trendy, Inclusive, Welcoming, Helpful, Customer-Oriented, Confident, Authoritative

Brand Values

• •Making Memories Special
• •Customer Satisfaction & Trust
• •Exclusivity & Uniqueness
• •Style & Quality
• •Accessibility & Affordability
• •Inclusivity

Best Practices

• •Develop a Brand Voice Style Guide: Document key characteristics of the One Honey voice: aspirational, celebratory, inclusive, youthful, helpful, confident. Include preferred terminology (e.g., "Honeys" for customers, "gown" vs "dress" in certain contexts), use of emojis, and level of formality.
• •Focus on "The Moment": Always tie the product (the dress) back to the experience it enables – the prom, the formal, the special occasion. Emphasize confidence, memories, and feeling special.
• •Embrace Visual Language: Use descriptive and evocative words that appeal to the senses and complement the visual nature of the products. Think "sparkle," "shimmer," "flow," "statement-making."
• •Stay Current but Authentic: Especially on platforms like TikTok and Instagram, stay updated with trends and youthful language. However, ensure it aligns with the overall brand and doesn't feel forced.
• •Show, Don't Just Tell, Inclusivity: Continue to feature diverse customers (real #OHBHoneys) and actively communicate size availability and efforts to cater to all body types in marketing copy. Reinforce this by ensuring product descriptions and sizing guides are clear and helpful.

Social Perception

Positive: Customers appreciate the wide selection of dresses for various occasions. The brand is seen as a go-to for prom and formal wear in Australia. Many customers report satisfaction with the quality and design of the dresses, feeling the price is fair for the product. Positive mentions of customer service and helpful stylists. Strong engagement on TikTok indicates a positive connection with a younger demographic. Areas for Attention: Like many online clothing retailers, there can be occasional discrepancies between what was ordered and what was received, or issues with fit, color, or perceived quality. Shipping times and customs/import taxes for international customers can sometimes be a point of concern. One review site shows an overall score of 3.6 out of 5 based on a small number of reviews, indicating some mixed experiences. The claim of being the "largest" sets high expectations that need to be consistently met.

Copy Examples

• •Headline: Your Dream Night Starts Here. ✨ Body: Step into your spotlight with One Honey! As Australia's largest prom & formal dress store, we have THE gown that will make your special occasion unforgettable. Explore thousands of exclusive styles and find 'the one' today! #OneHoney #PromPerfection
• •Headline: Feel Seen. Feel Fabulous. 💖 Body: At One Honey, we celebrate YOU! Our diverse collection (sizes XS-3XL) ensures every Honey finds their perfect fit and feels incredible. Ready to own the room? Shop now & join the #OHBHoneys!
• •Headline: Don't Just Go To The Formal. Arrive. 👑 Body: Make an entrance they won't forget. With unique designs from Sherri Hill, Portia & Scarlett, and our exclusive Honey Couture, your perfect statement dress is waiting. Book your Gold Coast fitting or shop online with AfterPay!
• •Headline: TikTok Famous Styles IRL! 🤩 Body: Seen it on TikTok? We’ve got it! From viral sensations to timeless classics, discover the hottest prom and formal dresses at One Honey. Worldwide shipping available – get your dream dress delivered to your door! #OneHoneyViral #FormalGowns
• •Headline: Your Event. Your Dress. Your Secret. 😉 Body: Worried about dress doubles? Our Dress Register keeps your style exclusive to your event! Shop with confidence at One Honey and ensure your look is one-of-a-kind. Because your special night deserves to be uniquely yours.