Tono de Marca

Inspirational and positive, conscious and responsible, authentic and passionate, and premium and confident.

Valores de Marca

• •Sustainability
• •Quality and Performance
• •Artistic Expression and Originality
• •Holistic Wellness
• •Community and Giving Back

Mejores Prácticas

• •Lead with the "Why": Always connect the product features back to the core values. Instead of just saying "good grip," say "a grip that lets you practice with confidence," tying it to the value of wellness and performance.
• •Balance Art and Science: Blend the artistic, emotional language ("hand-drawn illustrations," "find your happy") with the technical, trust-building details ("PVC-free," "natural tree rubber," "4.2mm thick"). This dual approach caters to both the aesthetic and practical-minded consumer.
• •Embrace Storytelling: Continue to weave the brand's origin story into marketing materials. Share stories about the artist, the impact of the tree-planting partnership, or testimonials from yogis who have "found their happy" with the mats.
• •Create a Value-Based Lexicon: Develop a list of on-brand words to use consistently across all communications. Include terms like: Grounded, Conscious, Vibrant, Flow, Sustainable, Authentic, Kind, Performance, Unique, Happy.
• •Communicate Sustainably: Ensure all communication, from customer service emails to social media replies, reflects the brand's core kindness and responsibility. The tone should always be helpful, positive, and appreciative of the customer's choice to support an ethical brand.

Percepción Social

An ethical and trustworthy choice, a premium and aspirational product, authentic and relatable, and inclusive and welcoming.

Ejemplos de Copy

• •Find your ground, wherever you flow. Our mats are more than a place to practice—they're a promise to the planet. Made with sustainable tree rubber and featuring a hand-drawn design, each mat plants a tree. Style, performance, and sustainability, all in one. #OneHappyYogi #FindYourHappy #EcoYoga
• •Headline: The Grip That Lasts. The Mat That Gives Back. Body: Stop slipping in downward dog. The One Happy Yogi mat offers incredible grip that gets even better with sweat. Designed for performance and made from eco-friendly materials, it’s the last mat you’ll need to buy. Plus, we plant a tree for every mat sold. Shop the collection and find your happy.
• •What if your yoga mat could do more?
• •Unroll a work of art. The 'Botanical' mat features a unique, hand-illustrated design that captures the serene beauty of nature. Its premium, non-slip surface provides superior traction for your practice, while the natural tree rubber construction ensures you’re treading lightly on the earth. Perfectly cushioned and PVC-free, this mat is kind to your body and the planet.
• •Style, Performance, and Sustainability. Find Your Happy.