Brand Tone

Inspiring, Professional, and Welcoming

Brand Values

• •Accessibility & Flexibility
• •Quality & Modernity
• •Community & Support
• •Holistic Well-being & Empowerment
• •Results-Oriented & Professional Expertise

Best Practices

• •Be Empowering, Not Intimidating: Use language that encourages and motivates, focusing on progress and well-being rather than extreme or exclusive ideals. Avoid jargon where possible, or explain it clearly.
• •Maintain Professionalism with a Human Touch: While highlighting expertise and quality, ensure the language remains approachable and friendly. Share success stories and trainer insights to add personality.
• •Emphasize Accessibility and Inclusivity: Consistently communicate the 24/7 access, varied class levels, and welcoming environment for all fitness stages.
• •Stay Energetic and Positive: Use active voice and vibrant language, especially when describing classes and the gym atmosphere, to convey dynamism and enthusiasm.
• •Focus on Benefits and Solutions: Frame copy around how ONEGYM helps members achieve their goals and improve their lives (e.g., "feel stronger," "improve your quality of life," "find joy in movement").

Social Perception

Generally perceived positively by customers. Modern & Clean. Convenient. Slightly Premium/International Feel.

Copy Examples

• •Headline: Your Journey. Your Gym. Your Best Self Awaits. Body: At ONEGYM, we provide more than just state-of-the-art equipment and 24/7 access. We offer a supportive space where you’re inspired to push your limits and celebrate every victory. Start today.
• •Headline: Fitness That Fits Your Life. Around the Clock. Body: Busy schedule? We get it. ONEGYM Pankrác & Holešovice are open 24/7, so you can work out when it works for you. Modern, spacious, and ready when you are.
• •Headline: More Than a Workout. It’s a Lifestyle. Body: Discover group classes that energize, personal trainers who motivate, and a community that supports you. ONEGYM is where Prague gets stronger, together.
• •Headline: From Your First Step to Your Next Personal Best. Body: Whether you're new to fitness or a seasoned athlete, our expert trainers and diverse classes at ONEGYM are designed to help you achieve your unique goals. Let’s build a stronger you.
• •Headline: Experience the ONEGYM Difference: Modern, Motivating, Yours. Body: Feel the energy of our light-filled studios, the power of our top-tier equipment, and the dedication of our team. Your free first training session is waiting!