Brand Tone

empowering, inclusive, and friendly

Brand Values

• •Inclusivity and Body Positivity
• •Empowerment
• •Accessibility
• •Community
• •Quality and Style

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from a simple caption to an email newsletter, should aim to uplift and empower the reader. Use positive and encouraging language.
• •Feature and Tag Real Customers: Continue to make real customers the heroes of your social media. This authenticates the brand's message of inclusivity and provides powerful social proof.
• •Tell the "Why" Story: Regularly weave the founder's story and the brand's mission into your content. This reinforces the values behind the business and builds a stronger connection with the audience.
• •Use Inclusive and Accessible Language: Avoid industry jargon. Write as if you are speaking to a friend, offering helpful and supportive advice. Ensure all language promotes body positivity.
• •Engage with the Community: Actively respond to comments and messages with the same friendly and supportive tone. Ask questions and encourage followers to share their own experiences to foster a sense of community.

Social Perception

The public perception of One Fit Hire is overwhelmingly positive. Customers describe their experiences as life-changing and confidence-boosting, often highlighting the relief of finding a service that caters specifically to their needs. Reviews praise the brand for its excellent service, the quality and fit of the dresses, and for making them feel comfortable and beautiful. The brand is seen as a trailblazer in the New Zealand fashion rental market for its focus on plus-size women. The use of real customer photos is frequently mentioned as a significant positive, helping others to visualize how the outfits might fit them.

Copy Examples

• •That feeling when the dress fits perfectly. ✨ @customer_name, you are absolutely glowing in our [Dress Name]! We live for these moments of pure confidence. Tap to rent the look for your next event.
• •Tired of the endless search for an event dress that fits and makes you feel fabulous? We’ve been there. That’s why we created One Fit Hire, New Zealand’s go-to for stunning, plus-size designer rentals. Find your dream dress without the stress.
• •One Fit Hire was born from a simple belief: every woman deserves to feel incredible, regardless of her size. Frustrated by the lack of options, we decided to build a collection of beautiful, high-quality rental pieces for every curve. We’re not just renting dresses; we’re celebrating you.
• •Be the first to see what’s new! Our latest collection is packed with bold colors, elegant silhouettes, and the confidence-boosting styles you love. Ready to turn heads at your next occasion? Your perfect fit is waiting.
• •A short clip showing the stark difference between a frustrating shopping experience in a typical store versus the joyful, empowering experience of a try-on session at One Fit Hire, with the caption: "Stop settling. Start celebrating. #PlusSizeFashion #DressHireNZ #BodyPositivity"