Brand Tone

empathetic, authentic, and uplifting

Brand Values

• •Authenticity
• •Empathy
• •Community
• •Empowerment
• •Generosity

Best Practices

• •Lead with Empathy: Always approach your copy from a place of understanding and compassion. Use language that validates feelings and experiences.
• •Tell Authentic Stories: Continue to share personal stories and testimonials. This reinforces the brand's authenticity and builds a stronger connection with your audience.
• •Use "You" and "We": Address your audience directly and use inclusive language to foster a sense of community.
• •Keep it Simple and Direct: Avoid jargon and overly complex language. The message should be clear, concise, and easy to understand.
• •Focus on the "Why": Remind your audience of the brand's mission and purpose. Every piece of copy should tie back to the core values of mental health awareness and support.

Social Perception

Oneeightthree is perceived as a force for good in the mental health space. Customers see it as more than just a clothing brand; it's a movement and a source of comfort and validation. The positive reviews and personal stories shared by customers indicate a strong and loyal community. The brand is seen as trustworthy and genuine, with a tangible positive impact on its customers' lives.

Copy Examples

• •Introducing the 'Warrior' hoodie. For the days you feel like you're fighting a battle no one can see. This isn't just a hoodie; it's a reminder of your strength. Wear it as your armor. #Oneeightthree #MentalHealthWarrior
• •Anxiety can be a heavy cloak. But you don't have to carry it alone. Our 'Surviving' sweatshirt is a quiet message of solidarity. A reminder that getting through the day is a victory. #YouAreNotAlone #MentalHealthAwareness
• •It's okay not to be okay. We created Oneeightthree because we've been there. Our clothing is a conversation starter, a comfort blanket, and a way to say, 'I see you.' Find a message that speaks to you.
• •Give the gift of comfort and hope. For every item you donate, we'll match it. Together, we can send a message of support to someone who needs it most. Let's make a difference, one jumper at a time.
• •PROUD to be you. Our 'PROUD' collection is a celebration of love, identity, and the courage to be your authentic self. Wear your pride. Spark a conversation. #Pride #LGBTQ+ #LoveIsLove