Brand Tone

Confident, Modern, and Direct

Brand Values

• •Style and Sophistication
• •Quality and Craftsmanship
• •Versatility
• •Digital-First Approach
• •Feminine Empowerment

Best Practices

• •Create a Formal Brand Voice Guide: Document the identified tone (Confident, Modern, Direct) and distribute it to everyone managing social media or writing copy. This guide should include go-to words, phrases to avoid, and the appropriate use of emojis.
• •Highlight Your "Manufacturer" Status: This is a powerful differentiator. Create content that showcases the craftsmanship behind the clothes—a peek into the design process, fabric selection, or manufacturing. This builds trust, justifies price, and creates a stronger brand story.
• •Optimize Information in Captions: To reduce repetitive questions and purchase friction, proactively include key information in social media captions. Develop a template: "[Product Name] - Price: S/.XXX - Sizes: S-L - Fabric: [e.g., Crepe]". This saves time and makes purchasing easier for the customer.
• •Develop Content Pillars: Structure social media content around clear themes to ensure consistency. For example: Pillar 1: The Look (Styled outfits, new arrivals). Pillar 2: How to Wear It (Styling tips, mixing and matching). Pillar 3: The Craft (Behind-the-scenes, quality focus). Pillar 4: The Community (User-generated content, testimonials).
• •Use Instagram Story Highlights Strategically: Create dedicated highlights on Instagram to answer frequently asked questions. Suggestions include: "How to Order," "Size Guide," "Shipping Info," and "Our Fabrics." This provides a permanent, easily accessible resource for new followers.

Social Perception

The public perception of Oneberry.pe is largely positive and characterized by high interest, though with a clear demand for more information. The brand is perceived as a go-to source for trendy and formal wear in Peru. High product appeal and positive brand image, with a strong and growing reputation among its target demographic. While the audience is captivated by the products, there is a perceived gap in readily available information regarding price, sizes, fabric type, and shipping.

Copy Examples

• •Define Your Power. The Maya Blazer has arrived. Designed for the woman who leads, inspires, and never settles. Made with a structured fit that feels as good as it looks. Ready to conquer your day? Tap the link in bio to shop the collection. #OneberryWoman #PowerDressing #MadeInPeru #OfficeStyle
• •On-screen text: One Dress. Three Vibes. ✨ Caption: Your new favorite dress is also the most versatile. 😉 Which look is yours: 1, 2, or 3? Let us know! 👇 Find the 'Soledad' dress at oneberry.pe. #modafeminina #vestidos #stylingtips #outfitinspiration #tiktokfashion #oneberry
• •Your Work-to-Weekend Wardrobe, Solved. Stop stressing about what to wear. Oneberry offers sophisticated and modern pieces, ethically manufactured in Peru. Look polished at your 9 AM meeting and chic for your 7 PM dinner. High-quality fashion that works as hard as you do. Shop Now & Elevate Your Style.
• •The 'Pinzas' Trousers in Midnight Black. A masterpiece of tailoring and comfort. The 'Pinzas' Trousers feature a flattering high-waist cut and elegant front pleats that elongate the silhouette. Crafted from a premium crepe blend that moves with you, these trousers offer day-long comfort and impeccable style. Pair them with our 'Maya' Blazer for a definitive power suit or with a silk camisole for an evening out. Fit: True to size. Details: Side pockets, zip fly with hook closure. Care: Dry clean recommended.
• •Subject: Inside: The Collection Everyone's Asking About...