Brand Tone

Friendly, Welcoming, Creative, Inspiring, Community-Oriented, Supportive, Enthusiastic, Passionate, Helpful, and Approachable

Brand Values

• •Community Support: Passionate about living local and supporting the Tarpon Springs community, featuring and paying local artisans.
• •Creativity & DIY Empowerment: Offering DIY workshops, Annie Sloan Chalk Paint®, and supplies to empower customer creativity, providing inspiration.
• •Uniqueness & Quality: Focus on unique gifts, craft supplies, beautiful furniture, and decorative furnishings, including previously loved, quality, and refined restored furniture.
• •Customer Connection & Experience: Aiming to help customers find that perfect gift with a welcoming atmosphere and helpful staff.
• •Evolution & Freshness: The brand has continued to evolve, reinvented itself, and expanded with a new store.

Best Practices

• •Embrace "Friendly Expert" Language: Combine warmth and approachability with knowledgeable advice, especially when discussing DIY products or design. Use contractions and welcoming phrases.
• •Champion the "Local" Angle: Consistently weave in mentions of Tarpon Springs, local artists, and the community spirit. This reinforces a core value and creates a local connection.
• •Focus on "Discovery" and "Inspiration": Use words that evoke a sense of finding something special, unique, or inspiring (e.g., "discover," "uncover," "inspire," "create," "transform").
• •Tell Stories (Briefly): When highlighting a product, especially handcrafted or refinished items, briefly mention its story, the artisan, or the transformation process. This adds depth and perceived value.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy matches the style of the visuals. If images are bright and creative, the copy should be too. Use emojis thoughtfully on social media to enhance the friendly and enthusiastic tone.

Social Perception

One Amazing Find is perceived as a charming and unique boutique, a hub for creativity and DIY projects, highly regarded for its support of local artists and the community, known for friendly and helpful staff, a go-to place for special gifts, and welcoming due to its pet-friendly policy.

Copy Examples

• •Ready to unlock your creative side? ✨ Join our upcoming Annie Sloan Chalk Paint® workshop and learn how to transform your favorite furniture piece into a work of art! Our friendly experts will guide you every step of the way. Spaces are limited – tap the link in bio to sign up and let the creativity flow! #OneAmazingFind #DIYWorkshop #ChalkPaintLove #TarponSpringsCreates #HomeDecorDIY
• •Meet Our Newest Amazing Find! 🎨 We're thrilled to welcome [Artisan's Name], a talented Tarpon Springs local, to our family of creators! [His/Her/Their] stunning [type of craft, e.g., handcrafted pottery] brings such unique charm and character. Come discover [his/her/their] beautiful work in-store and support our incredible local artists! #ShopLocalTarpon #SupportArtisans #CreativeHomeMarket #HandcraftedGoodness
• •Looking for that one amazing find to complete your space? From beautifully restored furniture to unique gifts and inspiring home decor, our Creative Home Market is your destination for pieces that tell a story. Come browse, get inspired, and let us help you find something special! 📍 106 E Tarpon Ave, Tarpon Springs. We're pet-friendly! 🐾 #UniqueHomeDecor #TarponSpringsFL #ShopSmall #FurnitureFinds #GiftIdeas
• •(Visual: Quick cuts of various unique items in store) Discover the unexpected at One Amazing Find! ✨ Each corner holds a new treasure, from artisan-made decor to vintage-inspired pieces and everything in between. What will your amazing find be today? 😉 #CreativeHomeMarket #TreasureHunting #HomeInspo #TarponSpringsShopping #UniqueFindsDaily
• •Hello [Season]! 🍂 Refresh your home with the beautiful colors and cozy textures of the season. Explore our curated collection of seasonal decor, from [example product 1] to [example product 2], all chosen to bring warmth and style to your space. Plus, find inspiring ideas for your next DIY project! Visit us in Tarpon Springs or shop select items online. #SeasonalDecor #FallInspiration #HomeRefresh #OneAmazingFind #CreativeLiving