Brand Tone

Aspirational & Sophisticated, Confident & Bold, Stylish & Modern, Quality-Conscious, Direct & Inspirational (linked to Virat Kohli)

Brand Values

• •Excellence & Quality
• •Style & Sophistication
• •Confidence
• •Versatility
• •Accessibility (within premium)
• •Authenticity (Reflecting Virat Kohli's Persona)

Best Practices

• •Embody Aspirational Confidence: Use strong verbs and empowering language. Focus on how the product enables the customer to achieve, impress, or express their best self. (e.g., "Master your presence," "Define your moment").
• •Highlight Premium Quality & Craftsmanship: Consistently mention the use of "premium leather," "expert craftsmanship," and the sophisticated design details. This reinforces the value and justifies the "affordable luxury" positioning.
• •Maintain a Connection to Virat Kohli's Ethos (Subtly or Directly): Weave in themes of excellence, boldness, and the pursuit of distinction, which are synonymous with Virat Kohli. Phrases like "Inspired by Virat Kohli's vision" or "Reflecting a passion for excellence" can be effective.
• •Focus on Versatility and Occasion: Showcase how the footwear fits into various aspects of a modern man's life – from professional settings to social gatherings, emphasizing the adaptability and style for every important moment.
• •Keep it Sophisticated yet Accessible: While the tone is premium, avoid overly complex or alienating jargon. The language should be polished and intelligent but also clear and relatable to the target audience of style-conscious men.

Social Perception

Positively Associated with Virat Kohli, Seen as a Premium Offering, Stylish and Fashionable, Good Value for Money (for many), Emerging Brand with Potential

Copy Examples

• •Headline: Master Your Presence. Step into One8 Select. Body: Crafted for the discerning individual, our latest collection embodies the pinnacle of style and confidence. Experience the distinct touch of premium leather, designed not just to be worn, but to make a statement. Your journey to excellence starts here.
• •Headline: Beyond Footwear. It's Your Signature. Body: One8 Select isn't just about shoes; it's about how you express yourself. Inspired by Virat Kohli's unwavering pursuit of distinction, each pair is a testament to bold design and meticulous craftsmanship. Define your moment.
• •Headline: The Art of Arrival. Perfected by One8 Select. Body: From the boardroom to the evening gala, arrive with unparalleled sophistication. Our versatile range of formal and semi-formal footwear ensures you always put your best foot forward. Discover the blend of timeless elegance and modern flair.
• •Headline: Elevate Every Step. Experience True Craftsmanship. Body: Feel the difference of pure leather, expertly crafted for lasting comfort and undeniable style. One8 Select is dedicated to quality that speaks for itself, empowering you to walk with assurance and poise.
• •Headline: Inspired by a Legend. Designed for You. Body: Embrace the spirit of Virat Kohli with One8 Select. More than just shoes, it’s a commitment to excellence, a reflection of bold choices, and the confidence to carve your own path. What will your next step say about you?