Brand Tone

Passionate, knowledgeable, and community-focused. The voice is direct, informative, expert, and peer-like, embodying "racers serving racers" with an approachable yet authoritative and professional feel within its niche.

Brand Values

• •Performance and Quality
• •Expertise and Support
• •Community Growth
• •Authenticity
• •Passion

Best Practices

• •Speak the Language of Racers: Use industry-standard terminology (e.g., "DNF," "turnbuckles," "a-arms," "rig") without over-explaining. This reinforces that you are part of the community and respect the customer's expertise.
• •Focus on Performance and Benefits: Don't just list features; explain how they translate to on-track advantages. Will a part make them faster, more durable, or easier to tune? This is what your audience cares about.
• •Be Authentic and Passionate: Let your genuine enthusiasm for RC racing shine through. Share your own experiences, celebrate community wins, and talk about products with excitement. Your passion is a key brand asset.
• •Maintain a Peer-to-Peer Voice: Write as if you are talking to a fellow racer at the track. Keep the tone helpful, direct, and approachable. Avoid overly formal or corporate language.
• •Be an Active Community Member: Don't just post and ghost. Engage with comments, answer questions promptly, and participate in relevant discussions on your platforms. This builds trust and reinforces your position as a central part of the NZ RC scene.

Social Perception

Perceived as a crucial and reliable resource for the competitive RC racing community in New Zealand. Viewed as experts and fellow enthusiasts who contribute to the sport's health, respected for curated high-performance selections and knowledgeable service, acting as a specialist hub for serious hobbyists.

Copy Examples

• •Unleash the Beast. The new [Motor Brand] X-Series has landed. You asked, we listened. We've just secured the new [Motor Brand] X-Series motors, fresh from the factory. Engineered for explosive torque and maximum RPM, this is the edge you've been looking for on race day. Limited stock available. Gear up and leave the competition in the dust. #One7RC #NZRCRacing #PerformanceParts
• •Back in Stock! Your Favourite RPM Gear is Here. The wait is over! We've just received a massive restock of RPM RC Products. From a-arms to bumpers, we've got the durable, race-proven parts you need to keep your rig bulletproof. Don't get left in the pits. Shop the full collection now. #RPMrc #One7RC #BuiltToLast
• •By Racers, For Racers. At One 7 RC, we're not just selling parts; we're living the sport. Every product we stock is one we'd trust in our own race kit. We're proud to support the New Zealand RC racing scene with world-class brands and the expertise to back it up. Let's hit the track. #One7RC #RCCommunity #NZMade
• •The End of DNFs? [Product Name] Review. Nothing's worse than a race-ending breakage. That's why we're putting the new JConcepts Fin Titanium Turnbuckles to the test. Lightweight, incredibly strong, and built to withstand the toughest track conditions. We believe in parts that finish races. Find out if these are your new secret weapon. #JConcepts #RaceProven #One7RC
• •Show Us Your Ride! We love seeing what you're working on. Drop a picture of your current build in the comments below! What are you racing this weekend? Let's see those rigs! #RCBuilds #One7RC #Community