Brand Tone

Inspirational, Passionate, Customer-centric, and Quality-focused.

Brand Values

• •Creativity and Self-Expression: Helping customers express their personality and style through unique wallpaper designs.
• •Quality and Craftsmanship: Commitment to high-quality materials, advanced printing technology, and durable products.
• •Customer Satisfaction: Providing excellent customer service, support, and ensuring a positive consumer experience from start to finish.
• •Inspiration: Transforming spaces into warm, comfortable, and inspiring environments.
• •Accessibility & Ease: Offering user-friendly products like peel and stick wallpaper, along with clear instructions and support.
• •Eco-Friendliness: Providing eco-friendly and non-toxic wallpaper options.
• •American-Made: Proudly crafting wallpapers in the USA.

Best Practices

• •Lead with Inspiration, Support with Passion: Always aim to ignite the customer's imagination about what their space *could* be. Infuse copy with genuine enthusiasm for design and transformation, reflecting the founders' passion.
• •Emphasize "You" and Your Journey: Focus on the customer's needs, desires, and their creative process. Use language that shows understanding and guidance, positioning OnDecor as a supportive partner (e.g., "We're here to help you," "your vision," "your unique style").
• •Highlight Quality and Origin Story Transparently: Consistently mention the premium materials, US-made craftsmanship, and advanced printing technology. Briefly referencing the founders (Gabriel & Mirel) can add a personal, trustworthy touch.
• •Use Evocative and Positive Language: Employ words that create a sense of warmth, inspiration, style, and transformation (e.g., "elevate," "statement-making," "vibrant," "uniquely yours," "beautifully").
• •Maintain Clarity and Offer Solutions: While being inspirational, ensure practical information (like ease of use for peel and stick, eco-friendliness, customer support availability) is clearly communicated to build confidence and address potential customer concerns directly.

Social Perception

Highly Positive: Customers consistently rate OnDecor highly for product quality, aesthetics, and customer service. Many reviews express delight with the transformative effect of the wallpapers. Trusted: The large number of sales, positive reviews, and status as an Etsy Star Seller indicate a high level of trust from consumers. Stylish and On-Trend: The wide variety of designs, from modern and abstract to floral and boho, shows they cater to current interior design trends. Reliable: Known for smooth shipping and speedy replies to customer inquiries. Renter-Friendly: Their peel and stick options are particularly appreciated by those in temporary living situations.

Copy Examples

• •Headline: Don't Just Decorate. Define Your Space. Body: At OnDecor, we're as passionate about transforming homes as you are. Discover USA-made, eco-friendly wallpapers that tell your story, crafted with unmatched quality and designed to inspire. Let's turn your vision into a vibrant reality. #TurnYourSpaceON
• •Headline: Your Walls Are Waiting for Their Masterpiece. Body: Imagine a home that reflects your unique style from floor to ceiling. With OnDecor's expertly curated wallpaper collections, achieving that dream is simpler than ever. Premium materials, stunning designs, and our dedicated support – your inspiring journey starts here.
• •Headline: Quality You Can See, Style You Can Feel. Body: We believe your home deserves the best. That's why every OnDecor wallpaper is proudly made in the USA, using cutting-edge technology and eco-conscious materials. Experience the difference passion and precision make. Questions? Our team is here to help you every step of the way!
• •Headline: From Our Creative Minds to Your Inspired Home. Body: We're Gabriel & Mirel, and since 2017, we've poured our love for interior design into every OnDecor wallpaper. We're here to help you elevate your space with statement-making designs that are as unique as you are. Let's create something beautiful together.
• •Headline: Peel, Stick, and Fall in Love with Your Home Again. Body: Ready for a refresh? Our easy-to-apply peel and stick wallpapers make transforming any room a breeze. Renter-friendly, durable, and available in countless stunning designs, it's never been easier to create a space that truly feels like you. Explore the possibilities with OnDecor!