Brand Tone

Innovative, Supportive, Transparent, and Growth-oriented.

Brand Values

• •Democratization of E-commerce
• •Inclusivity
• •Growth Enablement
• •Transparency

Best Practices

• •Subtly incorporate the values of democratization, inclusivity, and support for local businesses that the ONDC network stands for.
• •Present "ONDC network" as forward-looking solutions that are shaping the future of e-commerce in India.
• •Highlight ONDC's transformative initiative.
• •Emphasize inclusivity and growth enablement for MSMEs.
• •Focus on transparency.

Social Perception

Revolutionary government-backed initiative to counter monopolies, reduce costs, and promote local businesses.

Copy Examples

• •ONDC: Democratizing e-commerce for businesses of all sizes.
• •Join the ONDC network and unlock new growth opportunities for your business.
• •ONDC is building a transparent and inclusive e-commerce ecosystem in India.
• •Discover the power of ONDC and connect with millions of customers.
• •ONDC: Empowering local businesses to thrive in the digital age.