Brand Tone

adventurous, expressive, and confident

Brand Values

• •Self-Expression
• •Adventure
• •Uniqueness
• •Empowerment
• •Community

Best Practices

• •Embrace Adventurous Language: Use dynamic and evocative words that inspire a sense of exploration and excitement. Words like "discover," "journey," "explore," and "bold" should be staples in your copy.
• •Focus on Storytelling: Frame your products as tools for self-expression and storytelling. Ask questions that prompt your audience to think about their own narrative, such as "What's your story?"
• •Maintain a Confident and Empowering Voice: Your copy should make your customers feel empowered and ready to take on the world. Use strong, declarative sentences and a positive, uplifting tone.
• •Stay Visually Consistent: Ensure that your visual content on social media and your website aligns with your adventurous and bold tone. Use dynamic imagery and a vibrant color palette that reflects the energy of the brand.
• •Engage Your Community: Foster a sense of belonging by actively engaging with your audience. Respond to comments and messages, and feature user-generated content to show that you value their stories and their connection to your brand.

Social Perception

The brand is in its early stages, having launched in 2021 with limited public reviews. Social media engagement, particularly on TikTok, indicates a growing community interested in their fashion-forward content. The focus is on building a distinct identity centered around adventure and self-expression, with no notable negative sentiment online.

Copy Examples

• •Your story is an adventure waiting to be written. The Odisseia Jacket is your uniform. With six pockets for your essentials and an adjustable fit for any journey, you're ready for whatever the city throws at you. #WhatsYourStory
• •Don't just enter the room, own it. Our Laranjal Dobro Set is for the bold, the brave, and the ones who aren't afraid to turn heads. This fiery two-piece is your ticket to an unforgettable entrance. #BeTheOnda
• •Fashion is more than just clothes; it's a feeling. It's the confidence to be unapologetically you. At Onda Fashion Club, we create statement pieces for your main character moments. #OndaFashionClub
• •Weekend forecast: 100% chance of adventure. Where are you taking your Onda style? Tag us in your explorations for a chance to be featured. #OndaAdventures
• •Redefining Style as a Platform for Storytelling. Every piece we design is a conversation starter. Discover the collection and begin your next chapter.