Brand Tone

elegant, aspirational, and helpful

Brand Values

• •Quality & Craftsmanship
• •Affordability
• •Customer Satisfaction & Simplicity
• •Style & Customization

Best Practices

• •Use Elevated, Sensory Language: Employ descriptive words that evoke feelings of elegance, comfort, and quality. Use terms like "sumptuous," "airy," "rich texture," "soft glow," and "timeless" to describe the products and their effect on a home.
• •Balance "Luxury" with "Affordability": Always pair aspirational language with the core value of accessibility. For every mention of "premium" or "elegant," reinforce the "affordable" or "smart price" benefit. This combination is the brand's unique selling proposition.
• •Focus on the Transformation: Frame the copy around the end result—not just the product. Talk about "creating a sanctuary," "elevating your space," or "transforming your room." The curtains are the tool; the beautiful home is the outcome.
• •Maintain a Helpful and Guiding Tone: In instructional copy (e.g., how-to-measure guides, FAQs), the tone should be simple, clear, and reassuring. Use phrases like "It's easy," "We're here to help," and "Just a few simple steps" to build confidence in the customer's ability to order correctly.
• •Leverage Social Proof and UGC: Integrate user-generated content into the copy. Use phrases like "See how our customers style their spaces" or feature direct quotes from positive reviews. This builds trust and shows the products in authentic, real-world settings, reinforcing the brand's community-focused perception.

Social Perception

Positive, positioning it as a reliable source for stylish and affordable custom window treatments. Perceived as a smart alternative to more expensive custom curtain retailers, praised for aesthetic appeal and quality for the price point. Areas for improvement exist regarding complex ordering processes, but largely overshadowed by positive feedback.

Copy Examples

• •Let the light in. Your home deserves to be a sanctuary. Our Liz Linen Curtains are crafted to diffuse light beautifully, creating a soft, warm, and inviting atmosphere. Elevate your space effortlessly. Tap to shop the look. #Oncurtains #HomeInspo #LivingRoomGoals #LinenCurtains #AffordableLuxury
• •The perfect finish. Without the premium price. Don't let custom curtain costs hold back your dream renovation. At ONCURTAINS, we bring you premium, made-to-measure drapes directly from our factory. Discover hundreds of styles and get the elegant look you've always wanted, for less. Shop Now and Save
• •Quality you can feel. Prices you'll love. Custom curtains, made simple.
• •Inside: Your Dream Home Awaits ✨
• •Indulge in pure opulence. Our rich velvet curtains add dramatic elegance and texture to any room, creating a cozy, sophisticated retreat while providing exceptional light and sound insulation.