Brand Tone

youthful, trendy, and aspirational

Brand Values

• •Trend-Consciousness
• •Affordability
• •Self-Expression
• •Accessibility

Best Practices

• •Maintain a Youthful and Friendly Voice: Consistently use a conversational tone. Incorporate emojis and playful language where appropriate to resonate with the target demographic.
• •Leverage Aspirational and Thematic Language: Continue using evocative collection names and headings like "Transitional era" and "play dress up" to create a narrative around the clothing and inspire customers.
• •Highlight Trends and Newness: Emphasize what's new and on-trend in your copy. Use phrases like "Just In," "Latest Drop," and "Shop the Trend" to create a sense of urgency and excitement.
• •Focus on Self-Expression and Confidence: Frame your products as tools for self-expression. Use language that empowers the customer and makes them feel confident and stylish.
• •Be Clear and Direct in Calls-to-Action: While the tone is playful, ensure that calls-to-action are clear and easy to follow. Use direct language like "Shop Now," "Tap to Shop," and "Discover the Collection" to guide the user's journey.

Social Perception

The public perception of 'Once Upon a Skirt' appears to be that of a reliable source for current fashion trends at an affordable price point. The brand is perceived as being in touch with the style aspirations of young women. The lack of widespread negative reviews suggests a generally positive customer experience. The active and curated social media presence contributes to an image of a brand that is both on-trend and engaged with its community.

Copy Examples

• •Hello, weekend wardrobe! 👋 Our latest drop is here and it's everything you've been dreaming of. From cozy knits to statement dresses, get ready to fall in love. 🍂 Tap the link in bio to shop the 'Transitional Era' collection now! #OnceUponASkirt #NewArrivals #FallFashion
• •Dresses to play dress up in. 💫 Whether you're heading to brunch or a night out, find the perfect look to make heads turn. Your fairy tale outfit awaits. Shop all dresses.
• •✨ Your Top Essentials Are Here! ✨ Hey fashion lover! We've handpicked our top essentials just for you. These are the must-have pieces to effortlessly elevate your style. Don't wait, these favorites are flying off the shelves! Shop Now.
• •Packing for vacay? We've got you covered. 😉 #JetSetGo #VacationOutfit #OnceUponASkirt
• •Ready for a style refresh? Discover the latest trends at Once Upon a Skirt. From chic sets to essential tops, we have everything you need to build your dream closet. Enjoy free shipping on orders over $100! Shop now and find your happily ever after.