Brand Tone

Evocative & Storytelling, Aspirational & Luxurious (yet Accessible), Emotional & Sensual, Confident & Empowering, Unique & Individualistic

Brand Values

• •Storytelling/Journey
• •Emotional Connection
• •Quality & Craftsmanship
• •Authenticity & Uniqueness
• •Accessibility
• •Discovery & Exploration
• •Eco-consciousness

Best Practices

• •Embrace the Narrative: Always lean into the 'Once Upon a Fragrance' name. Use storytelling language. Frame product descriptions and social media posts as starting a new story, evoking a memory, or embarking on a sensory adventure.
• •Focus on Emotion and Sensation: Go beyond listing notes. Describe how the fragrance *feels*. What emotions does it evoke? What sensations or memories might it trigger? Use rich, sensory adjectives.
• •Maintain an Accessible Luxury Feel: Balance aspirational language ('premium,' 'designer,' 'luxury,' 'French craftsmanship') with inclusivity ('affordable,' 'your story,' 'for everyone'). Avoid overly elitist or exclusive jargon.
• •Champion Individuality and Discovery: Encourage customers to find *their* unique scent. Position the brand as a guide on a personal journey of olfactory exploration, rather than a dictator of trends.
• •Be Consistent Across Platforms: Whether it's the website, TikTok, email, or packaging, the evocative, emotional, and story-driven tone should be consistent. Create a simple brand voice guide with keywords and phrases that reflect the core tone.

Social Perception

Niche Appeal, Positive for Quality & Uniqueness (where reviewed), Limited Mainstream Visibility, Association with storytelling and sensory experience, Target demographic: Customers seeking 'premium,' 'designer,' and 'French' perfumes at accessible price points.

Copy Examples

• •Headline: Your Next Chapter Awaits. What Story Will Your Scent Tell? Body: At Once Upon a Fragrance, we believe every perfume is a journey, every note a memory. Discover our French-crafted Eau de Parfums and find the unique essence that speaks your language.
• •Headline: More Than a Fragrance. It's an Emotion Bottled. Body: Crafted by master perfumers, each scent in our collection is an invitation to feel – deeply, authentically. Explore premium, long-lasting perfumes that resonate with your soul. Made in France, designed for you.
• •Headline: Dare to be Different. Your Signature Scent is Here. Body: Tired of the same old scents? Once Upon a Fragrance offers a curated collection of niche perfumes that celebrate individuality. Express your unique story with an affordable touch of French luxury.
• •Headline: Unlock the Magic of Memory. Body: A forgotten melody, a cherished moment, a whispered secret. Our perfumes are crafted to be the key. Let Once Upon a Fragrance transport you. What will you remember?
• •Headline: The Art of French Perfumery, Made Accessible. Body: Experience the allure of high-end, designer scents without the prohibitive price tag. Once Upon a Fragrance brings you expertly blended, long-lasting perfumes, direct from France, to begin your olfactory adventure.