Brand Tone

Aspirational, stylish, and confident; friendly and accessible yet sophisticated and curated, acting as a knowledgeable style guide.

Brand Values

• •Style and Self-Expression
• •Quality Craftsmanship
• •Excellence in Customer Experience
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's personality. List adjectives that describe the tone (e.g., "Confident," "Stylish," "Witty," "Inspirational") and provide examples of "what we sound like" versus "what we don't sound like."
• •Use a Focused Vocabulary: Consistently use a set of keywords that reinforce the brand's values. For Once Gafas, this includes terms like "style," "design," "craftsmanship," "signature," and "statement" to elevate the conversation beyond simple utility.
• •Align Visuals with Voice: Ensure that the photography, color palette, and graphic design across all platforms match the sophisticated and stylish tone of the copy. Aspirational text paired with low-quality images creates a disconnect.
• •Write for Your Audience, Not at Them: Use an inclusive and engaging tone. Ask questions in social media captions and use "you" and "your" to make the customer the hero of the story. The tone should feel like a knowledgeable friend offering style advice, not a corporation dictating trends.
• •Audit and Refine Regularly: Periodically review all content—from website copy and ads to customer service emails and social media replies—to ensure it aligns with the established brand tone. This helps catch any inconsistencies and keeps the brand's voice cohesive as it evolves.

Social Perception

Largely positive; perceived as a reliable, fashionable, and on-trend brand offering a distinct alternative to mass-market options with consistent and satisfactory customer experience.

Copy Examples

• •Vision is about more than just seeing. It's about how you want to be seen. Your signature style is waiting. #OnceGafas #StyleDefined
• •Don't Just Wear Glasses. Make a Statement.
• •Tired of frames that blend in? At Once Gafas, we believe in standing out. Discover handcrafted eyewear that combines timeless quality with modern design. Shop the collection now and find your perfect pair.
• •The 'Metropolitano' Frame: Unapologetically modern and built with character. Featuring clean lines and constructed from premium Italian acetate, this frame is for those who lead, not follow. Comfort for all-day wear, style for a lifetime.
• •Ready for your style upgrade?