Brand Tone

authentic, trustworthy, and wholesome. It also incorporates elements of being community-oriented, environmentally conscious, and employee-focused

Brand Values

• •Quality and Integrity
• •Sustainability
• •Employee Ownership
• •Community
• •Transparency and Honesty
• •Health-Consciousness

Best Practices

• •Emphasize "Employee-Owned" and Its Benefits: Consistently weave in the fact that the company is 100% employee-owned and explain how this translates to higher quality, care, and pride in the products.
• •Highlight Natural and Simple Ingredients: Use clear, straightforward language to describe the purity of the products. Focus on what *is* in the jar (e.g., "just almonds") and what *isn't* (e.g., "no added sugar," "no palm oil").
• •Tell the Sustainability Story: Integrate details about the "Honest in Trade" program, organic sourcing, support for farmers, and environmental initiatives into product descriptions and brand messaging. Make it relatable and impactful.
• •Maintain an Authentic and Trustworthy Voice: Avoid overly salesy or exaggerated claims. Let the quality of the ingredients and the company's ethical practices speak for themselves. Use a warm, approachable, and honest tone.
• •Connect with the Community (and Nature): Share stories about the company's heritage, the raccoon mascot's origins, and the positive impact on communities and the environment. Encourage engagement by sharing recipes and user experiences, fostering a sense of belonging.

Social Perception

Customers generally perceive Once Again as a reliable brand offering high-quality, healthy, and ethically produced nut butters. The employee-owned aspect contributes to a perception of a company that cares for its workers and, by extension, its products. They are seen as a pioneer in healthy food and sustainable practices.

Copy Examples

• •Headline: "Taste the Honesty. Feel the Goodness." Body: "At Once Again, what's *not* in our nut butter is just as important as what is. Crafted by employee-owners who care, each jar is a promise of pure, sustainably sourced ingredients and delicious, wholesome flavor. Spread the integrity."
• •Headline: "Owned by Us. Made for You. Loved by Nature." Body: "Being 100% employee-owned means we pour our pride into every batch. From supporting organic farms to our eco-friendly glass jars, we’re committed to goodness that goes beyond the spread. Meet Rocky, our mascot, a reminder of our pledge to the planet."
• •Headline: "Simple Ingredients. Powerful Nutrition. Unwavering Values." Body: "Fuel your day the Once Again way. We believe in the power of real food – organic nuts, a touch of nature, and a deep commitment to ethical sourcing and quality. No unnecessary additives, just pure, delicious energy from a company that shares your values."
• •Headline: "More Than a Nut Butter. It's a Movement." Body: "Join a community that believes in better. Better for you, better for farmers, better for the earth. As employee-owners, our ‘Honest in Trade’ promise guides every decision, ensuring every jar of Once Again is packed with flavor and integrity."
• •Headline: "The Jar That Cares: For Quality, People, and Planet." Body: "From our first organic peanut butter to our newest snack innovations, our commitment remains unchanged: superior taste, sustainable practices, and the pride of employee ownership in every recyclable glass jar. Discover the Once Again difference."