Brand Tone

Professional & Expert, Health-Conscious & Caring, Informative & Educational, Results-Oriented, Trustworthy & Quality-Focused

Brand Values

• •Health & Safety
• •Quality & Efficacy
• •Innovation
• •Transparency & Education
• •Sustainability & Environmental Responsibility
• •Customer-Centricity

Best Practices

• •Prioritize "Health" and "Organic" Messaging: Consistently highlight the use of certified organic ingredients and the absence of harsh chemicals (ammonia, parabens, resorcinol). Explain the benefits of these choices for hair and overall well-being.
• •Educate and Inform: Use clear, accessible language to explain product benefits, ingredients, and usage. Back up claims with information about the science or nature behind the formulations, reinforcing expertise and trustworthiness.
• •Showcase Results with Authenticity: Utilize genuine customer testimonials and before-and-after imagery (where appropriate and authentic) that focus on hair health, shine, and vibrant color.
• •Maintain a Professional yet Caring Voice: While appealing to professionals, ensure the language is also welcoming and understandable for consumers. Emphasize the caring aspect of the brand – care for hair, health, and the environment.
• •Be Consistent Across All Platforms: Ensure the tone, values, and key messages are uniform across the website, any social media, email communications, and marketing materials to build a strong, recognizable brand identity.

Social Perception

Positive for Product Efficacy, Valued for "Clean" Formulation, Trusted by Professionals, Limited Mainstream Awareness

Copy Examples

• •Healthy Scalp, Vibrant Color. Discover the Organic Difference with ONC artofcolor. Tired of compromising hair health for beautiful color? ONC artofcolor professional offers ammonia-free, certified organic formulas that nourish your hair from root to tip. Achieve stunning, long-lasting results and perfect gray coverage, all while caring for your hair and the planet. Experience the art of color, naturally.
• •✨ Shine brighter, naturally! ✨ Our QUINOAPLEX R₃ Rapid Hair Renewal Formula is your secret to repairing and re-bonding damaged hair. Infused with natural quinoa protein, it renews hair's strength and vitality. Say goodbye to dullness and hello to radiant, healthy locks! #OrganicHairColor #HealthyHairJourney #ONCartofcolor
• •Gently cleanse and protect your color-treated hair with our SLS-free, paraben-free INTENSIVEREPAIR Shampoo. Enriched with organic sunflower seed extract and natural botanicals, it strengthens, repairs, and enhances color retention, leaving your hair irresistibly soft and vibrant.
• •Elevate Your Salon: Offer Clients the Healthier, Organic Color They Crave with ONC artofcolor. Join the movement of stylists choosing ONC artofcolor. Our professional, ammonia-free hair color, rich in certified organic ingredients, delivers exceptional gray coverage and vibrant results without harsh chemicals. Provide a premium, health-conscious service your clients will love.
• •Beyond the Bottle: Why Our Commitment to Organic Ingredients and ISO Standards Means Truly Healthier Hair for You.