Brand Tone

caring, informative, and trustworthy, with a friendly and approachable overlay

Brand Values

• •Health & Wellbeing: Prioritizing the physical health and happiness of dogs through high-quality nutrition.
• •Transparency: Being open about ingredients and processes. They emphasize "no fillers, no nasties, just clean, effective nutrition."
• •Sustainability & Ethical Practices: Creating plant-based supplements and focusing on protecting the environment. Their website states, "Onbord leads the way in ethical pet nutrition by creating plant-based, high-quality supplements that care for pets and the planet."
• •Education: Empowering pet owners with knowledge to make informed decisions about their pets' health.
• •Customer-Centricity: Valuing customer satisfaction and building a community around pet care. This is shown through their responsiveness and the highlighting of customer testimonials.
• •Letting Dogs Be Dogs: While promoting health and sustainability, they also acknowledge the simple joys of dog ownership, including "tasty treats (including meaty varieties)" and "belly rubs."

Best Practices

• •Prioritize Pet Well-being: Always frame benefits around the health, happiness, and comfort of the dog. Use empathetic language that shows you understand the pet owner's concerns and love for their animal.
• •Be Informative and Clear: Provide genuine, helpful information. Explain the "why" behind your products and ingredients in simple, accessible terms. Avoid overly technical jargon unless clearly explained.
• •Maintain Transparency: Be honest and direct about what’s in your products and your company’s practices. This builds trust and reinforces your ethical stance.
• •Use a Warm and Approachable Voice: While authoritative on pet health, keep the language friendly, positive, and relatable. Imagine you're talking to a fellow dog lover.
• •Infuse Passion and Care: Let your genuine love for animals and commitment to sustainability shine through. Use words that convey care, dedication, and enthusiasm for pet health and the environment.

Social Perception

Customers generally perceive Onbord positively. Reviews on their website highlight satisfaction with product effectiveness (e.g., improved mobility, no stomach issues) and ingredient transparency. The brand is seen as reliable and caring. Their social media engagement, particularly on TikTok, suggests a growing community that appreciates their informative and engaging content. The emphasis on natural, plant-based, and ethically sourced ingredients likely resonates well with health-conscious and environmentally aware pet owners.

Copy Examples

• •Headline: Give Your Best Friend Their Best Life. Naturally. Body: At Onbord, we believe vibrant health starts from within. Our plant-powered supplements are crafted with love and science, delivering the essential nutrients your dog needs to thrive, every single day. Because a healthy pet is a happy pet.
• •Headline: Sensitive Tummy? Happy Days Ahead. Body: We get it. Finding the right support for your dog’s sensitive digestion can be a journey. Onbord’s Digestive Booster is gently formulated with clean, effective ingredients to soothe and support gut health, so your furry friend can get back to joyful zoomies.
• •Headline: More Than Just a Treat – It’s a Health Boost! Body: Our Organic Chicken Liver Parcels aren't just delicious; they're packed with goodness! Perfect for training or just because, you can feel good knowing you’re giving a treat that’s as healthy as it is irresistible.
• •Headline: Shine From the Inside Out. Body: Is your dog’s coat looking a little dull? Our Skin & Coat Booster, rich in Omega-3s from algae, helps nourish their skin and promote a glossy, healthy coat you’ll both love. Simple, sustainable, and effective.
• •Headline: Join the Onbord Family for a Healthier Planet & Happier Pups. Body: We're committed to ethical pet nutrition that cares for your dog and the world we share. Discover transparent, plant-based supplements that make a real difference. Let's build healthier habits together.