Brand Tone

Authentic, Knowledgeable, and Community-Focused

Brand Values

• •Expertise & Quality
• •Community & Passion
• •Customer Support & Trust
• •Safety

Best Practices

• •Always Lead with "Rider-Owned": Every communication should reflect genuine passion and experience.
• •Speak the Language: Use authentic industry terminology and avoid corporate jargon.
• •Focus on Solutions, Not Just Sales: Frame content around helping riders solve problems.
• •Show, Don't Just Tell: Use visuals of the workshop, custom builds, and local riders.
• •Embrace the Community Link: Actively cross-promote with Onboard Skatepark and feature local riders.

Social Perception

Overwhelmingly positive, highly reputable, trustworthy, and a core part of the Sheffield scooter scene, perceived as a foundational, rider-centric local shop built on word-of-mouth and direct experience.

Copy Examples

• •Built by riders, for riders. This custom beast just rolled out of our Sheffield workshop, dialed and ready to shred. What's your dream setup? Drop in and let's make it happen. #OnboardScooterCo #StuntScooter #CustomScooter #RiderOwned
• •Sheffield's Rider-Owned Scooter Store. More Than Parts We're Part of the Scene.
• •Protect your dome, progress your riding. The Core Action Sports Helmet isn t just essential gear; it s your ticket to trying that new trick with confidence. We've seen our share of falls trust us, this is the helmet you want. Stay safe, ride harder.
• •Gear Up for Summer | Pro-Level Parts on Sale Now
• •Your Local Stunt Scooter Experts. Repairs, Custom Builds & Top Brands. Drop by Onboard Skatepark Today for Friendly, Rider-to-Rider Advice.