Brand Tone

Community-Focused & Welcoming, Enthusiastic & Passionate, Friendly & Approachable, Inclusive

Brand Values

• •Community Building
• •Customer Focus/Service
• •Passion for Gaming
• •Inclusivity & Accessibility

Best Practices

• •Embrace "Community First" Language: Always write as if you're talking to a friend or a valued member of your gaming group. Use inclusive pronouns like "we," "us," and "your community."
• •Inject Genuine Enthusiasm: Let your passion for games shine through. Use exclamation points appropriately, share your excitement for new releases, and celebrate the fun of gaming.
• •Be Welcoming and Encouraging: Actively invite new players. Offer help and guidance. Ensure your language doesn't feel gatekeeper-y or exclusive to seasoned gamers.
• •Keep it Clear and Accessible: While you're talking to gamers, avoid overly niche jargon in general posts that might alienate newcomers. If you do use game-specific terms, consider a brief, friendly explanation if the context allows.
• •Stay Engaged and Responsive: When community members comment or ask questions online, respond in the same friendly, enthusiastic, and helpful tone. This reinforces the community feel and shows you're listening.

Social Perception

Positive Hub for Gamers, Supportive Local Business, Reliable & Well-Stocked, Highly Rated

Copy Examples

• •Your adventure starts here! Whether you're a seasoned Planeswalker, a Pokémon Master in training, or looking to explore new board game worlds, On-Board Gaming is your community hub. Drop by, say hi, and find everything you need for your next game night!
• •Sound the charge! Warhammer Wednesday is ON at On-Board Gaming! Bring your armies, meet fellow commanders, and roll some dice in a friendly and welcoming space. New to the crusade? We're always excited to help new players join the ranks!
• •Hold onto your mana! The latest Magic: The Gathering set has landed at On-Board Gaming! We're buzzing with excitement to crack open these new packs with you. Swing by and grab yours before they vanish into the æther!
• •What game are YOU bringing to the table this week? We love seeing our community thrive! Share your favorite On-Board Gaming moments and tag a friend you want to challenge to a duel. Let's make it an epic game night, Escondido!
• •Curious about tabletop games but don't know where to start? On-Board Gaming is your friendly local guide! From D&D to the latest board game crazes, we're here to help you find your new favorite. Stop in anytime – we've got a seat saved for you!