Brand Tone

Caring & Empathetic, Positive & Pleasurable, Educational & Informative, Trustworthy & Transparent, Innovative & Practical

Brand Values

• •Naturality & Health
• •Environmental Responsibility (Zero-Waste)
• •Efficacy & Quality
• •Pleasure & Sensoriality
• •Inclusivity
• •Made in France
• •Ethics & Engagement

Best Practices

• •Prioritize "Care" and "Benefit": Always frame product descriptions and messaging around how On Behalf *cares* for the skin and the planet, and the *benefits* the user will experience (e.g., "soothes dry skin," "makes your hair soft," "reduces plastic in your bathroom").
• •Embrace Positive and Sensory Language: Use words that evoke pleasure, gentleness, and the delightful natural scents and textures of the products (e.g., "velvety lather," "divine aroma," "silky smooth," "joyful routine").
• •Maintain Transparency and Trust: Consistently mention key trust-building attributes: "100% natural," "certified organic," "Made in France," "plastic-free," "gentle." Back up claims with customer testimonials or ingredient highlights where appropriate.
• •Educate Gently: While informative, avoid overly technical jargon. Explain the "why" behind solid cosmetics and natural ingredients in a simple, accessible, and encouraging way, highlighting the positive impact for both the user and the environment.
• •Keep it Inclusive and Solution-Oriented: Address a wide audience (all ages, skin types) and position products as practical, effective solutions to common skincare needs and the desire for a more sustainable lifestyle. Use "you," "your family," and community-focused language.

Social Perception

Highly Positive Customer Feedback, Appreciation for Practicality and Innovation, Trust in Natural and Organic Claims, Seen as a Solution-Provider, Eco-Conscious Appeal, Gift-Worthy, Growing Recognition

Copy Examples

• •Headline: Gentle on Your Skin, Kind to Our Planet. Discover On Behalf. Body: Tired of harsh chemicals and plastic waste? On Behalf Cosmétiques offers a new ritual: 100% natural, certified organic solid skincare that truly pampers. From our unique suspendable soaps to nourishing balms, experience beauty that feels good and does good. For you, for your family, on behalf of a healthier world.
• •Headline: Zero Waste, Maximum Pleasure! Body: Who said sustainable can't be sensational? Our solid shampoos and "Emporte-Moi" universal balm bring joy to your routine with divine natural scents and effective, skin-loving ingredients. Practical, eco-friendly, and oh-so-pleasant. Make the switch today and feel the difference.
• •Headline: Finally! Skincare That Understands Your Family's Needs. Body: Created by a mom who gets it, On Behalf Cosmétiques offers gentle, certified organic solutions for everyone – from baby's delicate skin to your own specific concerns. Our "Made in France" solid formulas are pure, effective, and loved by all.
• •Instagram Caption for a Suspendable Soap: No more messy soap dishes! ✨ Our innovative suspendable soaps are here to revolutionize your shower. Crafted with 100% natural, organic ingredients, they dry perfectly, last longer, and smell divine. Pure Detox or Coup d'Éclat – which one will you hang up first? #OnBehalfBio #SolidSoap #ZeroWasteBeauty #NaturalSkincare #MadeInFrance #Innovation
• •Email Subject: Your Skin Deserves the Best (And So Does the Earth!) Body: At On Behalf Cosmétiques, we believe in beauty without compromise. That's why our award-winning, French-made solid skincare is 100% natural, certified organic, and absolutely plastic-free. Experience the nourishing difference and join our mission for a cleaner, more beautiful world, one soap at a time. Explore our bestsellers loved for their effectiveness and delightful natural fragrances. [Link to Bestsellers]