Brand Tone

Artistic & Expressive, Modern & Distinctive, Confident & Empowering, Playful & Nostalgic, Philosophical & Reflective

Brand Values

• •Originality & Creativity
• •Craftsmanship & Quality
• •Emotional Connection
• •Individuality & Self-Expression
• •Sustainability
• •Transparency

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings, sensations, and introspection, aligning with the brand's inspiration from emotions (e.g., "whisper," "soul," "vibrant energy," "echoes your strength").
• •Highlight Artistry and Craftsmanship: Consistently refer to the design process, unique details (like pleats, prints, textures), and the story behind the creation, reinforcing the value of each piece.
• •Focus on Empowerment and Individuality: Frame copy around the idea of self-expression, confidence, and the wearer's personal journey and interpretation of the style.
• •Maintain a Modern and Slightly Poetic Voice: Keep the language sophisticated yet accessible, with a touch of artistic flair. Avoid overly casual slang unless specifically targeting a very playful campaign (like some TikTok content).
• •Visual Storytelling in Text: Use descriptive language that helps the reader visualize the texture, drape, and form of the garments, complementing the brand's visual nature.

Social Perception

Niche & Designer, Artistic & Unique, Emerging & International, Quality Focused, Limited Direct Customer Feedback Visible

Copy Examples

• •ONARIN: Wear Your Story. Each stitch, every fold, a whisper of emotion. Our latest collection invites you to explore the art of self-expression. Discover pieces that don't just fit your body, but feel like your soul.
• •Beyond Trends. Beyond Expectation. This is ONARIN. Crafted for the woman who defines her own narrative. Experience textures that speak, colors that feel, and designs that empower you to shine from within.
• •The Poetry of Design. Inspired by the delicate balance of emotion and the vibrant energy of life, ONARIN pieces are more than garments—they are wearable art. Unveil your confidence.
• •Sculpted by Feeling, Designed for You. From the heart of Bangkok and the pulse of New York, ONARIN brings you non-seasonal statements. Find the unique silhouette that echoes your strength and individuality.
• •Dare to be Distinctive. Why blend in when your spirit is designed to stand out? ONARIN offers a modern language of style, intricately crafted to let your true self be seen and celebrated.