Brand Tone

Personal and Heartfelt, Creative and Artistic, Supportive and Community-Oriented, Approachable.

Brand Values

• •Cherishing Memories
• •Quality and Affordability
• •Personalization and Uniqueness
• •Creativity and Design
• •Empowerment and Collaboration

Best Practices

• •Lead with Emotion: Use language that evokes feelings of love, nostalgia, and joy. Focus on the "why" behind the purchase—celebrating a relationship, remembering a moment, or creating a beautiful home.
• •Tell the Founder's Story: Incorporate Amy's background in art and design into the brand narrative. This adds authenticity and reinforces the brand's commitment to quality and creativity.
• •Use User-Generated Content: Actively encourage customers to share photos of their "On a Block" products in their homes. Reposting this content with their permission builds a sense of community and provides social proof.
• •Maintain an Approachable Voice: In all communications—from social media replies to email newsletters—maintain a friendly, human tone. Address customers by name and keep the language simple and direct, just as the founder invites direct contact.
• •Highlight Community Values: Regularly feature collaborations with other artists or small businesses. This reinforces the brand's supportive ethos and can introduce the brand to new, aligned audiences.

Social Perception

Customers perceive the brand as providing a positive experience, with high product quality and excellent customer service. Products are seen as "amazing" and "beautiful" keepsakes. The brand is also perceived as reliable and responsive, with the owner delivering orders efficiently. It is viewed as a trusted source for high-quality gifting options.

Copy Examples

• •From Your Photos to Forever Keepsakes. We print your favorite memories on beautiful, handcrafted wood blocks. The perfect gift for any occasion.
• •Some moments are just too special for the camera roll. ❤️ Turn your cherished memories into timeless art with our custom wooden photo blocks. Designed in Melbourne with love, for your love. #OnABlock #PhotoGift #WeddingKeepsake #MadeInAustralia
• •Keep your memories close. Our personalized wood ornaments are the perfect way to celebrate a milestone, remember a loved one, or add a personal touch to your home. Just upload your photo and a custom message, and we’ll create a beautiful keepsake you'll treasure for years to come.
• •A Gift They’ll Never Forget Is Just a Click Away ✨
• •Searching for a unique, heartfelt gift? On a Block transforms your photos into stunning wooden prints. Perfect for birthdays, anniversaries, or just because! Support a local Aussie business and give a gift that truly lasts. Shop now for 10% off your first order.