Tono de Marca

aspirational yet accessible, professional and passionate, confident, highlighting premium quality, uniqueness, and value.

Valores de Marca

• •Innovation
• •Exceptional Value
• •Individuality and Exclusivity
• •Quality Craftsmanship
• •Passion for Horology

Mejores Prácticas

• •Lead with Passion: Always communicate the genuine passion for watchmaking. Use evocative language that speaks to the art and dedication behind each piece.
• •Highlight Uniqueness: Consistently emphasize the innovative and rare materials used. Use phrases like "one-of-a-kind," "exclusively yours," and "unique design" to reinforce the value of individuality.
• •Balance Aspiration with Accessibility: Use a sophisticated and aspirational tone when describing the watches, but always bring it back to the core message of fair pricing and value. Avoid jargon that might alienate less-experienced watch buyers.
• •Focus on "Why," Not Just "What": Instead of only listing features, explain the benefit to the customer. For example, instead of just "crystallized titanium case," explain that it offers a unique aesthetic, strength, and a lightweight feel.
• •Maintain Visual and Textual Cohesion: Ensure that the high-quality, modern aesthetic of the product photography is matched by a sleek, professional, and confident tone in all written copy, from the website to social media captions and ads.

Percepción Social

OMW WATCHES is perceived as an emerging microbrand that offers distinctive and bold designs for watch enthusiasts looking for something different from the mainstream. Customers appreciate the unique materials and the value proposition of getting a high-quality, uniquely designed watch at a competitive price. The brand is seen as a modern and innovative player in the watch market.

Ejemplos de Copy

• •More Than a Watch. A Statement. Your timepiece should be as unique as you are. At OMW, we craft watches from extraordinary materials like crystallized titanium, ensuring no two are ever the same. Define your time.
• •Luxury That’s Within Reach. We believe exceptional craftsmanship shouldn't come with an exclusive price tag. By working directly with the best manufacturers and selling straight to you, we deliver unparalleled quality and design you can actually own.
• •Innovation on Your Wrist. We’re not just following tradition; we’re creating it. The OMW Triton GMT features a crystallized titanium case—a testament to our mission to push the boundaries of horological design. Be part of the future of time.
• •Crafted for the Individual. In a world of mass production, your story is unique. Your watch should be too. Discover the intricate, natural patterns of an OMW watch and wear a piece of art that is exclusively yours.
• •The Watch Enthusiast’s Choice. Built with passion and precision. We combine decades of watchmaking expertise with innovative materials to create timepieces that stand apart. Join a community that values true craftsmanship and bold design.