Brand Tone

Empowering and Accessible, Community-Focused and Supportive, Technical and Informative, Promotional and Value-Driven, Enthusiastic and Passionate

Brand Values

• •Accessibility
• •Community
• •Empowerment
• •Customer Success
• •Continuous Improvement
• •Support

Best Practices

• •Focus on the empowering aspects of laser technology, showcasing how it enables creativity and entrepreneurship.
• •Highlight the community aspect by encouraging users to share their projects and engage with each other.
• •Balance technical details with user-friendly language to cater to both experienced users and beginners.
• •Address concerns about product quality and customer service transparently, emphasizing ongoing efforts for improvement.
• •Showcase success stories and testimonials to build trust and reinforce the value proposition.

Social Perception

A company making laser technology more accessible, fostering a supportive online community for enthusiasts, hobbyists, and small businesses, while acknowledging some concerns about product quality and customer service that are being actively addressed.

Copy Examples

• •Unlock your creative potential with OMTech laser machines! Perfect for hobbyists and small businesses alike.
• •Join our vibrant community and share your laser projects. Get inspired, ask questions, and connect with fellow makers!
• •OMTech makes laser technology accessible to everyone. Start your laser journey today!
• •Limited-time offer: Save up to 30% on select laser machines. Don't miss out!
• •See what our customers are creating with OMTech lasers! From personalized gifts to intricate designs, the possibilities are endless.