Brand Tone

Friendly, Welcoming, Community-Oriented, Trustworthy, and Fashion-Conscious with an emphasis on Value and Sustainability.

Brand Values

• •Quality
• •Community
• •Sustainability & Conscious Consumption
• •Value & Accessibility
• •Trust & Longevity
• •Customer Service
• •Fashion & Discovery

Best Practices

• •Emphasize "Friendly & Welcoming" in all Communications: Start and end messages with a warm tone. Use conversational language. Respond to comments and messages promptly and personably.
• •Highlight "Community & Local Roots": Regularly mention Lincoln, feature local consignors (with permission), or tie promotions into local events. Use phrases like "Your Lincoln neighbors at OMT!"
• •Reinforce "Trust & Quality" Subtly: Continue to mention the longevity ("Since 1979") and family aspect. When describing items, use words that convey quality and care in selection (e.g., "carefully selected," "excellent condition," "premium brands").
• •Infuse "Fashion & Discovery" with Enthusiasm: Use enthusiastic language when showcasing new arrivals or unique items ("You won't believe what just came in!", "A truly divine find!"). Share styling tips or outfit ideas.
• •Weave in "Sustainability & Value" Authentically: Explain how consigning and shopping resale benefits the environment and the customer's budget. Make it a positive and empowering message, not a lecture. Phrases like "Shop smart, live sustainably" can work well.

Social Perception

OMT! Divine Resale is widely perceived as a beloved and reputable local institution in Lincoln. Customers view it as a go-to destination for high-quality, stylish second-hand clothing and unique finds at good prices. The staff and owners are consistently praised for being friendly, helpful, and creating a welcoming shopping environment. It's seen as a trustworthy business due to its long history and family ownership. There's an appreciation for the curated selection and the "boutique" feel, distinguishing it from larger, less personal thrift stores. The commitment to sustainability resonates positively with environmentally conscious shoppers. It is recognized as one of the best consignment stores in the area.

Copy Examples

• •Headline: Discover Your Next Divine Find! ✨ Body: Lincoln's favorite family-owned resale boutique since 1979! We curate quality, stylish pieces you'll love, at prices that feel like a dream. Come say hi and see what treasures await! #OMTDivineResale #ShopLocalLincoln #SustainableStyle
• •Headline: Sustainable Style That Tells a Story. 💚 Body: Choosing resale is a choice for the planet and your wardrobe! At OMT! Divine Resale, find unique, pre-loved fashion that's as kind to your wallet as it is to the earth. New arrivals daily! #ConsciousFashion #LincolnNE #ResaleRevolution
• •Headline: Thanks, I got it at OMT! 😉 Body: Be ready for the compliments! Our racks are filled with hand-picked designer labels and one-of-a-kind gems. Experience the thrill of the find and the joy of smart, stylish shopping. Visit us on Van Dorn St! #DivineDeals #FashionFinds #OMTStyle
• •Headline: More Than a Store, We're Family. ❤️ Body: For over 40 years, three generations have welcomed Lincoln to OMT! Divine Resale. We're passionate about quality fashion, sustainable choices, and making you feel right at home. Consign with us or shop our curated collection today! #FamilyOwned #LincolnTradition #ShopSmall
• •Headline: Your Wardrobe Refresh Starts Here! 🛍️ Body: From timeless classics to the latest trends, OMT! Divine Resale offers an ever-changing selection of women's fashion, shoes, and accessories. Plus, discover locally made and ethically sourced new goodies! Quality finds, divinely priced. #ResaleBoutique #NewArrivals #LincolnShopping