Brand Tone

friendly, welcoming, and community-oriented. They emphasize a personal touch and making customers feel like part of their "frugally fashionable" family. Their communication is enthusiastic and helpful. There's also an element of being fashion-savvy and discerning, focusing on quality, current styles, and desirable brands.

Brand Values

• •Customer Service & Personal Connection: They highlight building relationships with customers and offering personal service.
• •Quality & Style: They focus on selling high-quality, stylish, and current clothing and accessories from desirable brands.
• •Sustainability & Value: As a resale shop, they inherently promote sustainability. They offer fashion at a better price, emphasizing being "frugally fashionable."
• •Family & Community: Being a long-standing, family-owned business is a core part of their identity, along with their local community involvement.
• •Women Empowerment: The business is women-owned and supports women in the community.

Best Practices

• •Embrace "Friendly & Approachable": Use welcoming language, address the customer directly (e.g., "you," "your"), and maintain a positive, helpful tone. Think of it as talking to a friend about a great fashion find.
• •Highlight "Fashion Savvy & Curated": Casually mention popular brands or styles you carry to showcase your knowledge and the quality of your inventory. Use descriptive words that evoke style and quality (e.g., "chic," "designer gems," "unique finds").
• •Emphasize "Value & Sustainability": Subtly weave in the benefits of consignment – affordability, finding unique items, and the eco-friendly aspect of resale. Use phrases like "guilt-free shopping," "pre-loved treasures," or "smart style."
• •Showcase "Community & Connection": Reference your local roots, family-owned aspect, and invite interaction. Phrases like "your Lincoln style destination" or "join the OMT! family" can foster this.
• •Be Authentic & Enthusiastic: Let your genuine passion for fashion and helping customers shine through. Use exclamation points appropriately and share excitement about new arrivals or great finds.

Social Perception

OMT! Divine Resale is perceived positively as a reputable and long-standing local business. Customers see it as a great place to find high-quality, stylish clothing at good prices, with a friendly and helpful atmosphere. They are recognized for their contribution to the local community and sustainable shopping practices.

Copy Examples

• •Refresh your wardrobe without breaking the bank! ✨ Discover your next favorite outfit from brands you love at OMT! Divine Resale. #SustainableStyle #ShopLocal
• •That 'Thanks, I got it at OMT!' feeling. 😉 Our racks are filled with unique finds and designer gems just waiting to be discovered. Come say hi! #LincolnNE #ConsignmentQueen
• •From timeless classics to the latest trends, we handpick every piece to bring you the best in resale. Your go-to for style that’s kind to your wallet and the planet! 🌎 #OMTFinds #FashionForward
• •Join our fashion family! For over 40 years, we've been helping Lincoln look fabulous. Stop by and let our friendly team help you find something special. #FamilyOwned #CommunityLove
• •Looking for those must-have labels? We’re consigning chic, current styles daily! Turn your closet treasures into cash and find new loves. Visit our 'How to Consign' page! #DesignerResale #CircularFashion