Brand Tone

thoughtful, curated, friendly, and enthusiastic

Brand Values

• •Thoughtful Curation
• •Quality and Usefulness
• •Customer Connection and Service
• •Inspiration and Creativity
• •Community Focus
• •Passion for Stationery and Design
• •Inclusivity

Best Practices

• •Embody "Thoughtful Enthusiasm": Write with genuine excitement and care about the products and the customer experience. Use warm, approachable language.
• •Tell the Story: Go beyond just listing features. Share the "why" behind a product, its design inspiration, or the maker's passion. This aligns with the "thoughtful design" and "stories behind the makers" values.
• •Keep it Friendly and Welcoming: Imagine you're talking to a friend who shares your interests. Use contractions and a conversational style where appropriate. This reflects the in-store atmosphere.
• •Highlight Purpose and Joy: Connect products to how they can enhance daily life, spark creativity, or simply bring a smile. This reinforces the "useful things for your daily life" and "sense of humor" aspects.
• •Maintain a Consistent "Omoi" Thread: Subtly weave in the meaning of "omoi" – thoughtfulness, feeling, care – into the messaging. This can be through word choice or by emphasizing the intention behind the products and the shop itself.

Social Perception

a gem, a cute little store, and a haven for unique gifts, stationery, and home goods

Copy Examples

• •Instagram Post (New Product Arrival): Say hello to your new favorite [product type]! 👋 We've just unboxed these beauties, and we're already dreaming up all the ways they'll bring a little extra joy to your day. Thoughtfully designed and oh-so-charming, just the way we like it. Pop by the shop or find them online – we can't wait to share them with you! #OmoiFinds #ThoughtfulGoods #PhillyShop
• •Website Product Description (Journal): More than just a notebook, this is a space for your 'omoi' – your thoughts, dreams, and everyday musings. Crafted with [mention a quality like 'smooth, ink-friendly paper' or 'a durable, tactile cover'], it’s designed to be a trusty companion on your creative journey. We believe in tools that feel good to use, and this journal is a perfect example. What story will you fill its pages with?
• •Email Newsletter Snippet (Highlighting a Maker): This week, we're shining a spotlight on [Maker's Name], the creative mind(s) behind our much-loved [Product Name]. We're so inspired by their dedication to [mention a value like 'sustainable practices' or 'intricate craftsmanship']. It’s a joy to share their passion with you and bring their unique vision to our shelves here in Philly. Discover their story (and their wonderful creations) in-store and online!
• •TikTok Video Caption (Store Tour/Showcase): Come wander through Omoi with us! ✨ From clever stationery to unique home treasures, we pack our little Philly shop with things we genuinely love and use. What catches your eye? Let us know in the comments! #OmoiLifeGoods #PhillyTikTok #ShopSmall #StationeryAddict #UniqueGifts
• •Promotional Tweet/X Post (In-store Event): Philly friends! Join us this Saturday for [Event Name] from [Time] - [Time]. We're celebrating [occasion] with [mention special activity/offering]. Come connect, discover, and share a little bit of that Omoi feeling. Can't wait to see your friendly faces! #PhillyEvents #OmoiCommunity #ShopLocalPHL