Brand Tone

Artisanal & Refined, Personalized & Accommodating, Quality-Focused & Enduring, Passionate & Purposeful, Helpful & Service-Oriented

Brand Values

• •Craftsmanship & Quality: "Only the finest materials and craftsmanship will suffice."
• •Customization & Personalization: "We offer a diverse range of customization options, allowing you to design a truly unique piece of furniture that perfectly reflects your personal style and taste."
• •Japanese Zen Aesthetics & Philosophy: Inspiration from "the timeless beauty of Japanese Zen design," focusing on "simplicity, elegance," "clean, minimalist lines," and creating a "sanctuary of peace and tranquility."
• •Functionality & Purpose: A dedication to crafting pieces that are "not only aesthetically pleasing but also purposeful."
• •Customer Vision & Collaboration: "Your unique vision is our greatest source of inspiration."
• •Authenticity & Natural Beauty: Showcasing the "natural wood grain" and "natural properties of wood," encouraging customers to "embrace their exclusivity."

Best Practices

• •Emphasize "Handcrafted" and "Custom-Made": Consistently use terms that highlight the bespoke nature of the products, such as "handcrafted," "custom-designed," "made to order," "built to order," and "personalized."
• •Incorporate Japanese Zen Design Language: Weave in words and phrases that evoke the inspiration behind the brand, like "serenity," "tranquility," "minimalist," "harmony," "balance," "natural," and "timeless elegance."
• •Focus on Quality and Durability: Use strong adjectives to describe materials and construction, such as "premium solid wood," "meticulous craftsmanship," "enduring quality," "built for life," and "timeless investment."
• •Personalize the Experience: Use phrases like "your vision, our expertise," "let us help you design," "we work with you," and directly address the customer's desire for unique, meaningful pieces.
• •Maintain a Refined and Slightly Formal, Yet Warm, Voice: The language should be sophisticated and respectful of the craft, but also approachable and inviting, reflecting the "concierge-level of service" and passion of the founders.

Social Perception

Artistic & Aesthetically Pleasing, Reliable & Service-Oriented, Investment Pieces

Copy Examples

• •Let us bring that dream to your home.
• •#OmoiBox #CustomFurniture #JapaneseDesign #WoodworkingArt #HandcraftedForLife
• •Handcrafted for Your Life, Inspired by Zen.
• •We collaborate with you to create purposeful pieces that bring tranquility and timeless elegance to your home.
• •We'd be delighted to schedule a consultation to discuss how we can bring your dream piece to life, ensuring it perfectly reflects your style and needs with the enduring quality OmoiBox is known for.