Brand Tone

authentic, community-focused, adventurous, and down-to-earth

Brand Values

• •Community: Ogden Made emphasizes its connection to the Ogden community and aims to bring people together.
• •Adventure & Outdoors: The brand is deeply inspired by outdoor experiences and encourages people to explore and appreciate nature.
• •Quality & Craftsmanship: They highlight their commitment to producing high-quality, durable gear, often handmade in the USA.
• •Authenticity: The brand story and communication feel genuine and rooted in real experiences.
• •Shared Experiences: They believe the best things in life are memories made with family and friends.
• •Local Pride: A strong sense of pride in their Ogden, Utah origins and a desire to promote the city.

Best Practices

• •Embrace Storytelling: Share the "why" behind products and the brand. Talk about the inspiration drawn from Ogden, the mountains, and community experiences.
• •Use Authentic Language: Avoid overly corporate jargon. Keep the language genuine, friendly, and relatable, as if talking to a friend about a shared passion.
• •Highlight Local Roots & Craftsmanship: Consistently mention that products are "Ogden Made," "Made in the USA," or "Handcrafted," reinforcing quality and local pride.
• •Focus on Experiences Over Features: While product details are important, emphasize how the gear enhances outdoor adventures and helps create memories.
• •Engage with the Community: Use language that fosters a sense of belonging. Ask questions, encourage sharing of experiences, and reflect the voice of your customers in your communications.

Social Perception

Customers generally perceive Ogden Made as a provider of high-quality, locally-made outdoor gear. The brand is seen as authentic and connected to the outdoor lifestyle and the Ogden community. They are appreciated for their "Made in USA" aspect and the handcrafted nature of many of their products. The brand resonates with those who value outdoor adventures, community, and durable, well-designed products.

Copy Examples

• •Ogden Made: Gear Up for Your Next Story. From the Wasatch peaks to your own backyard adventures, our handcrafted gear is built to be part of the memories you'll cherish. Made with pride in Ogden, for wherever your journey takes you.
• •More Than Just a Bag. It's a Piece of Ogden. Every stitch tells a story of local craftsmanship and a love for the wild. Carry a piece of our mountain town spirit with you.
• •Built for the Journey. Inspired by Community. We believe life's best moments are shared. That's why we create durable, reliable gear that’s ready for every adventure with your favorite people.
• •Adventure Starts Here. (And So Does Quality Gear). Don't just get outside, truly experience it. Our Ogden-made apparel and packs are designed to help you connect with nature and the folks you explore it with.
• •Handcrafted for Your Wild. We pour our passion for the outdoors and our Ogden roots into every product we make. Because the best gear isn't just made, it's inspired.