Brand Tone

Aspirational and encouraging, with an underlying transactional focus.

Brand Values

• •Accessibility
• •Efficiency
• •Holistic Well-being
• •Credibility

Best Practices

• •Maintain an Empowering and Positive Voice: Use active, encouraging language. Focus on what the user can "achieve," "build," and "discover." Frame the journey as a positive transformation, not a punishment.
• •Emphasize Simplicity and 'All-in-One' Convenience: Consistently highlight how the app simplifies complex processes like calorie counting and workout planning. Use phrases like "everything you need in one place" to reinforce this value.
• •Reference the 'Psychology-Based' Approach: Regularly mention the focus on building sustainable habits. This differentiates the app from simple trackers and aligns with the brand value of long-term, holistic health.
• •Be Transparent About Features (To Counter Negative Perceptions): Clearly define what is included in the free version versus the paid subscription in all marketing copy. This can help manage user expectations and rebuild trust. For example, "Track your calories for free, or upgrade to Omo Plus for personalized meal plans and workouts."
• •Use Data and Credibility Markers: Incorporate phrases like "science-backed," "created by certified nutritionists," and "join millions of users" to build authority and social proof in your copy, helping to balance the negative reviews found online.

Social Perception

Sharply divided, ranging from positive user experiences praising its comprehensiveness and usefulness, to strong negative perceptions citing misleading advertising, unauthorized charges, and difficulties with subscription cancellations.

Copy Examples

• •Tired of weight loss journeys that go nowhere? It's time to find your path. Omo uses a psychology-backed approach to help you build habits that last a lifetime. Your transformation starts with a single tap. Download Omo today!
• •This isn't just another calorie counter. Omo is your all-in-one coach, nutritionist, and motivator. Get personalized insights, track your fasts, and discover workouts made for *you*. Ready to take control and see real results?
• •Achieve your wellness goals with Omo! Whether you're starting your fitness journey or breaking through a plateau, our app provides everything you need: calorie and macro tracking, custom workout plans, and guided fasting. Join millions who are losing weight for good.
• •Your Goals, Simplified. Omo combines cutting-edge tracking with behavioral science to create a weight loss plan that works. Stop guessing and start achieving.
• •You've logged your meal for the day! Every healthy choice is a victory. Keep building on this momentum—you're on the path to success.