Brand Tone

playful, whimsical, creative, premium quality and expertise, approachable and enthusiastic

Brand Values

• •Quality & Craftsmanship
• •Creativity & Innovation
• •Sustainability & Ethical Sourcing
• •Transparency
• •Icelandic Heritage
• •Joy & Indulgence

Best Practices

• •Embrace Playful Language: Use vivid, imaginative, and sometimes whimsical words. Don't be afraid of a little humor or lightheartedness, reflecting the "om nom nom" joy of eating.
• •Highlight Icelandic Roots Subtly: Weave in references to Icelandic nature, ingredients, or the creative spirit of Reykjavík without overdoing it. This adds a unique flavor to the copy.
• •Balance Creativity with Quality Cues: While being playful, always ensure the copy also conveys the premium nature of the product, mentioning bean-to-bar processes, quality ingredients, and craftsmanship.
• •Tell a Story: Whether it's the story of a specific flavor, the sourcing of an ingredient, or the inspiration behind the packaging, narrative helps engage customers and reinforces brand values.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy aligns with Omnom's distinct visual identity (colorful, geometric, fantastical). The words should feel like they belong with the images.

Social Perception

High-Quality & Delicious, Unique & Innovative Flavors, Beautiful & Distinctive Packaging, Ethical & Sustainable Brand, Premium Product, Icelandic Charm, Positive Brand Experience

Copy Examples

• •Headline: "Unwrap a Wonder. Discover the Wild Flavors of Iceland, One Bite at a Time." Body: "At Omnom, we don't just make chocolate; we craft edible adventures. From ethically sourced beans to whimsically designed bars, each creation is a taste of Icelandic imagination. Go on, treat your senses. #OmnomAdventures #BeanToBarMagic"
• •Headline: "Warning: May Cause Extreme Happiness (and Intense Cravings)." Body: "Our Lakkrís + Sea Salt bar isn't just a bestseller; it's a cult classic. Dive into the delightfully unexpected dance of sweet Icelandic licorice and crisp sea salt, all swirled into our signature creamy chocolate. Curious? You should be. #OmnomNomNom #IcelandicFlavours"
• •Headline: "Sustainably Sourced. Creatively Crafted. Deliciously Devoured." Body: "We believe the best chocolate starts with the best beans and a commitment to our planet and people. That's why every Omnom bar is a testament to quality, ethical sourcing, and a little bit of Reykjavík magic. Taste the difference passion makes. #EthicalChocolate #OmnomValues"
• •Headline: "More Than Just Chocolate. It's an Omnom Experience." Body: "Inspired by fantastical creatures and the raw beauty of Iceland, our chocolates are a feast for the eyes and the palate. Each geometric piece is designed to be savored, each flavor a new discovery. What will your Omnom story be? #ArtOfChocolate #TasteIceland"
• •Headline: "From Bean. To Bar. To Bliss." Body: "Journey with us from the finest cacao origins to our little factory in Reykjavík, where passion meets playfulness. We roast, grind, and conch our way to chocolate perfection, all so you can experience pure, unadulterated joy. Find your bliss. #OmnomCrafted #SmallBatchGoodness"