Brand Tone

professional, expert, and solution-oriented

Brand Values

• •Expertise and Competence
• •Partnership and Collaboration
• •Innovation and Modernity
• •Customer-Centricity
• •Quality and Sustainability

Best Practices

• •Maintain an Expert Tone: Always use precise and confident language. Avoid jargon where it might confuse, but do not oversimplify complex topics to the point of losing credibility.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just listing technologies, explain how they solve specific business problems and what tangible benefits they bring to the client and their employees.
• •Emphasize Partnership: Use collaborative language ("together," "your partner," "we work with you") to reinforce the brand's value of working alongside clients.
• •Keep it Professional and Direct: Avoid overly casual language, humor, or slang. The copy should be clear, concise, and focused on business value, reflecting the B2B nature of the brand.
• •Be Consistent Across All Channels: Although no other channels are currently active, should omnipoint expand to social media or other platforms, the professional, expert, and solution-oriented tone established on the website must be consistently maintained.

Social Perception

Clients and potential customers likely perceive omnipoint as a highly specialized and competent IT consultancy. The professional presentation and detailed case studies project an image of a reliable and expert partner for businesses looking to modernize their digital workplace. The perception is that of a serious, focused, and capable service provider rather than a large, impersonal corporation.

Copy Examples

• •omnipoint: We shape your modern workplace. Sustainable, innovative, and tailored to your team.
• •Is your team truly collaborating, or just sharing files? The difference lies in a well-implemented Microsoft 365 environment. At omnipoint, we go beyond the tools to build a culture of seamless collaboration. Discover how we empower your employees. #ModernWorkplace #Microsoft365 #Collaboration
• •Transform your intranet into a dynamic hub for knowledge and collaboration. Our SharePoint experts design and implement solutions that are not only powerful but also intuitive and gladly used by your employees.
• •A partner for your digitalization, not just a service provider.
• •How [Client Name] increased its project efficiency by 30% with a customized Microsoft Teams solution from omnipoint. A success story of partnership and technology.