Brand Tone

Approachable, Customer-Focused, Expert, Trustworthy, Value-Oriented, Elegant, Aspirational, Modern, and Engaging.

Brand Values

• •Customer Focus
• •Quality Craftsmanship
• •Value and Accessibility
• •Trust and Integrity
• •Innovation and Adaptability
• •Comprehensive Service

Best Practices

• •Develop a Brand Voice Guide: Create a document detailing the brand's tone (e.g., approachable, expert, elegant, value-driven), key messaging points, "do's and don'ts" for language, and target audience personas. Share this with anyone creating content.
• •Focus on "Important Moments": Consistently link products and services to the celebration of life's significant events (engagements, anniversaries, birthdays, personal achievements), reinforcing the value of being a "trusted jeweller for all the important moments."
• •Balance Elegance with Accessibility: While showcasing the beauty and craftsmanship of fine jewelry ("Timeless Elegance, Crafted to Perfection"), also emphasize value and the idea that beautiful jewelry can be attainable, aligning with the founder's original mission. Use clear, descriptive language without being overly technical or exclusive.
• •Be Customer-Centric in Communication: Frame copy around the customer's needs, desires, and experiences. Use "you" and "your" frequently. Encourage interaction, ask questions, and respond thoughtfully to comments and reviews, reflecting the stated mission of being customer-focused.
• •Maintain Consistency Across Platforms, Adapting to Format: While the core tone should remain consistent, adapt the style to each platform. For instance, Instagram copy might be more concise and visually descriptive, while blog posts can be more detailed and narrative. TikTok can be more playful and direct, but should still echo the core values of quality and trust where appropriate. Ensure a consistent message about craftsmanship, value, and customer focus is present, regardless of the channel.

Social Perception

Mixed, with positive feedback on friendly staff and product selection, and negative feedback regarding diamond quality, appraisal values and customer service. There is brand recognition, and efforts to modernize the brand for a younger audience.

Copy Examples

• •Your forever starts here. Discover engagement rings crafted with timeless elegance and exceptional value, designed to capture your unique love story. Let our experts help you find the perfect symbol of your commitment. #OmniMoments #TrustedJeweller
• •Dreaming of a one-of-a-kind piece? At Omni Jewelcrafters, your vision meets our artistry. Our skilled artisans will work with you to create bespoke jewelry that tells your story, perfectly. Book your complimentary design consultation today. #CustomCrafted #YourStoryInGold
• •Celebrate life's special moments with a little extra sparkle! Our [Season] Sale is on now, offering exquisite fine jewellery at prices that make elegance accessible. Don't miss out on finding your next treasured piece. #OmniValue #FineJewelleryForLess
• •Behind every Omni Jewelcrafters piece lies a dedication to perfection. From hand-selected gemstones to meticulous design, we pour over 100 years of experience into crafting jewelry that’s made to last a lifetime. Experience the Omni difference. #TimelessCraftsmanship #QualityYouCanTrust
• •For generations, Omni Jewelcrafters has been more than just a store; we're your trusted partner in celebrating milestones. Our commitment: exquisite jewellery, fair prices, and a customer experience focused on you. Because every moment deserves to shine. #YourFamilyJeweller #OmniLegacy