Brand Tone

Aspirational, supportive, and body-positive

Brand Values

• •Quality and Performance
• •Style and Aesthetics
• •Inclusivity and Empowerment
• •Community

Best Practices

• •Use Empowering Language: Focus on words like "support," "confidence," "strength," and "achieve." Avoid language that implies judgment or inadequacy.
• •Maintain a Positive and Encouraging Voice: All copy, from social media captions to customer service emails, should be uplifting and motivational.
• •Showcase Authenticity: Feature real customers and user-generated content to build a relatable and trustworthy brand image.
• •Highlight Both Performance and Style: Consistently communicate that OmniFit apparel is not only functional but also fashionable. This dual focus is a key part of the brand's appeal.
• •Engage with the Community: Respond to comments and messages in a friendly and supportive manner, reinforcing the brand's community-oriented values.

Social Perception

Trendy and reliable activewear brand, seen as a stylish alternative to larger brands. Customers are drawn to its aesthetic appeal and promised quality, contributing to a positive perception as a premium yet competitively priced option.

Copy Examples

• •Find your flow. Our seamless leggings move with you, offering the support you need and the comfort you deserve. #OmniFit #FindYourFit
• •Engineered for every leap, lift, and lunge. The Nova Sports Bra combines breathable fabric with a secure fit, so you can push your limits in style and confidence.
• •Ready to refresh your fitness wardrobe? Discover our latest collection of vibrant colors and innovative designs that make getting to the gym the easiest part of your day. Shop now and feel the OmniFit difference.
• •From sunrise yoga to sunset runs, OmniFit has you covered. Our premium activewear is designed for performance and styled for life. Swipe to see the collection.
• •Voiceover: 'Your workout is your time. Make it count.' (Text on screen: OMNIFIT - POWER YOUR PERFORMANCE)