Brand Tone

passionate, creative, and youthful

Brand Values

• •Artistic Expression
• •Authenticity and Self-Production
• •Community and Collaboration
• •Passion and Dedication

Best Practices

• •Tell Your Story: Consistently reference the brand's origin story—two brothers, a school desk drawing, and a passion for art. This reinforces authenticity and a personal connection.
• •Use "Art" as a Keyword and a Verb: Frame everything through the lens of art. Use phrases like "Wear Art," "Live Art," and "Create Art" to maintain a consistent theme.
• •Maintain a Passionate and Inspiring Tone: The language should always be encouraging and centered on creativity, dreams, and self-expression.
• •Highlight the "Handmade" and "Self-Produced" Aspect: Emphasize that designs are created in-house and hand-drawn. This speaks to the brand's value of authenticity and craftsmanship.
• •Engage with the Community as Peers: Interact with followers and customers as fellow art lovers. Use inclusive language like "our community" and "fellow artists" to foster a sense of belonging.

Social Perception

The brand is perceived as a niche, independent label with a strong artistic identity. Customers and followers on social media appear to be individuals who appreciate unique, art-driven fashion over mainstream trends. The feedback available is limited but points towards an appreciation for the quality and originality of the designs.

Copy Examples

• •From a pencil sketch to your new favorite tee. Each design is born from a story, a moment of inspiration. Wear art, live creativity. #OmniArt #ArtAsLifestyle
• •Your art deserves to be seen. Our 'LET'S ART' project is for you. Let's collaborate to bring your vision to life on our apparel. Join the OmniArt family.
• •OmniArt: Not just clothing, but a canvas for expression. Founded by two brothers with a passion for art in all its forms.
• •This isn't just a hoodie; it's a piece of our journey. Designed in-house and self-produced with the passion that started it all in 2016. Stay warm, stay creative.
• •The wait is over. Our new collection, inspired by the streets that spark our creativity, is here. Discover the art you can wear.