Brand Tone

Professional, friendly, helpful, reassuring, customer-focused, affordable, secure, and convenient (aspirational).

Brand Values

• •Affordability
• •Convenience
• •Security
• •Customer Service
• •Reliability

Best Practices

• •Acknowledge and Address Concerns (Carefully): While not dwelling on past negatives, subtly weave in language that reassures on pain points. For example, instead of just saying "Secure," try "Enhanced 24/7 Security for Your Peace of Mind." If addressing wait times, focus on "Improving our shuttle dispatch for quicker transfers." This shows awareness without highlighting old problems.
• •Focus on Empathy and Solutions: Use language that shows understanding of traveler needs (e.g., "We know travel days can be hectic..."). Frame services as direct solutions to common parking challenges (e.g., "Tired of circling for a spot? Reserve yours in minutes!").
• •Maintain a Friendly yet Professional Voice: Avoid overly casual slang but keep the tone approachable and warm. Use "you" and "we" to create a direct connection. Ensure all communications, from website copy to social media replies, reflect this balance.
• •Highlight Key Differentiators and Improvements (if applicable): If new measures have been taken to improve shuttle times, security, or customer service, communicate these clearly and consistently. For example, "Our upgraded shuttle tracking means less waiting for you."
• •Ensure Consistency Across All Platforms: The tone used on the website, social media, email communications, and even in scripts for customer service interactions (if any) should be harmonious. Develop a simple brand voice guide for anyone creating content. Regularly review customer-facing text to ensure it aligns.

Social Perception

For a segment of customers, OMNI Airport Parking is a budget-friendly option that generally meets their needs, despite occasional hiccups like wait times. However, there's a notable negative perception fueled by inconsistent service delivery (especially shuttle wait times and vehicle retrieval) and historical reports of serious security and vehicle damage issues. This leads to feelings of frustration, distrust, and disappointment among a portion of users.

Copy Examples

• •Headline: Travel Stress-Free. Park OMNI. Body: Focus on your trip, not your parking. OMNI Airport Parking offers secure, affordable spots with a friendly shuttle service ready to whisk you to your terminal. Book easy, park happy!
• •Headline: Your Journey Starts Smoothly with OMNI. Body: Why overpay for airport parking? At OMNI, get competitive rates, a secure lot, and timely shuttles. Plus, enjoy a coffee at Kahve (MCO) while you wait. Your car's safe, your wallet's happy.
• •Headline: OMNI: Airport Parking You Can Count On. Body: We're committed to getting you to your flight on time and your car back to you promptly. Experience reliable service, 24/7 security, and a team that cares. Park with OMNI and travel with peace of mind.
• •Headline: Smart Travelers Choose OMNI. Body: Save money without sacrificing convenience. OMNI Airport Parking provides a seamless experience from reservation to your return. Friendly faces and efficient service are part of the OMNI promise.
• •Headline: The Best Start & End to Your Travels: OMNI Parking. Body: Don't let parking be a hassle. OMNI offers a straightforward, budget-friendly solution with robust security and dependable shuttles. We're here to make your airport experience better, one parking spot at a time.