Brand Tone

Friendly, Relatable, and Trustworthy

Brand Values

• •Wellness & Relief
• •Quality & Tradition
• •Community & Connection
• •Natural Efficacy
• •Accessibility

Best Practices

• •Maintain the "Taglish" Voice: Continue blending English and Tagalog in social media captions and ads. This authentic voice builds rapport and makes the brand feel local and approachable.
• •Lead with the Benefit: Always start with the problem you solve (e.g., "Tired of oily skin?" or "Sore muscles?"). Customers are looking for solutions, so make it clear how your product helps them.
• •Incorporate Relatable Humor: Use puns and lighthearted jokes that resonate with Filipino culture. This makes the brand memorable and shareable, especially on visual platforms like TikTok and Instagram.
• •Emphasize Heritage and Quality: In product descriptions and "About Us" content, consistently mention the brand's Japanese origins and commitment to quality. This reinforces trust and justifies the purchase.
• •Engage, Don't Just Broadcast: Continue the practice of responding to comments and messages in a friendly, conversational tone. Ask questions in your captions to encourage interaction and make your community feel heard and valued.

Social Perception

Perceived as a reliable, effective, and affordable provider of skincare and wellness products, known for being credible due to its Japanese origins and engaging through its approachable social media presence.

Copy Examples

• •Stressed from work? Sagot ka namin! (We've got you!) Long day at your desk? Feeling that familiar neck and shoulder ache? Unwind with our Aromatic Relief Balm. Made with natural ingredients to soothe your stress away. #OmiRelief #WorkFromHomeWellness
• •Say goodbye to dry, chapped lips for good. 👋 Our medicated lip balm offers instant relief and all-day hydration. Keep your smile feeling fresh and happy! #OmiLips #HydrationHero
• •Your Daily Dose of Sun Protection. Made in Japan. Lightweight, no white cast, and perfect for Philippine weather. Our Sun Bears sunscreen is your ultimate skin shield. #SunscreenPH #JapaneseSkincare
• •That quick fix for a long day. 😉 #OmiMenturmPH #TikTokBudol #HeadacheRelief (On screen text: 'Headache again?', 'Ulo-Good Vibe Mode: Activated!')
• •Experience instant comfort with Omimenturm! Our heritage Japanese formula combines natural camphor and menthol to ease muscle aches, headaches, and stress. It's non-greasy, has a calming scent, and is your perfect partner for relaxation after a busy day. Trusted for generations, made for your modern life. Add to cart for your on-the-go relief!