Brand Tone

Helpful & Customer-Centric, Passionate & Appreciative (of the craft), Quality-Conscious & Trustworthy, Accessible & Value-Oriented

Brand Values

• •Customer Satisfaction
• •Quality
• •Personal Service
• •Cultural Appreciation & Craftsmanship
• •Trust & Reliability
• •Value for Money

Best Practices

• •Prioritize "You" over "We": Focus on the customer's needs, desires, and how Omid Carpets can help them achieve their ideal home environment.
• •Emphasize the Family Touch: Regularly, but naturally, weave in the "family business" aspect to reinforce trust, care, and personal service. Mention dedication to customer happiness as a core family value.
• •Use Sensory and Evocative Language: Describe the feel of the carpets (soft, plush, warm), the visual appeal (vibrant, elegant, intricate patterns), and the atmosphere they create (cozy, inviting, sophisticated).
• •Maintain a Helpful and Guiding Voice: Offer advice, share tips, and make it clear that the team is there to assist customers in their selection process.
• •Balance Quality with Value: While highlighting premium aspects like hand-knotted details or fine materials, also reassure customers about fair pricing, sales, or free shipping to underscore the value proposition.

Social Perception

Positive (based on available reviews), Family-Oriented & Approachable, Provider of Beautiful &Transformative Products

Copy Examples

• •Headline: Discover the Soul of Your Home with Omid Carpets. Body: More than just a floor covering, a carpet from Omid is a piece of art, a story woven with passion. As a family business, we pour our hearts into helping you find the perfect rug that speaks to your style and brings warmth to your space. Explore our curated collection of hand-picked classic, modern, and Persian treasures. Call to Action: Find Your Storyteller Rug Today.
• •Headline: Quality You Can Feel, Service You Can Trust. Body: At Omid Carpets, we believe exceptional quality and heartfelt service go hand-in-hand. From the rich texture of our hand-knotted wool to the vibrant hues of our modern designs, every carpet is chosen for its lasting beauty. Experience the Omid difference – where every customer is part of our family. Call to Action: Shop Our Collections & Enjoy Free Shipping.
• •Headline: Weaving a World of Elegance, Just For You. Body: Let us guide you through a world of exquisite carpets. Omid Carpets brings together diverse styles and traditions, ensuring you find a piece that perfectly reflects your unique taste and transforms your home with elegance and cultural richness. Call to Action: Get Personal Advice from Our Carpet Experts.
• •Headline: The Omid Promise: Beauty, Durability, and a Touch of Magic. Body: Imagine a carpet that not only looks stunning but feels incredible and stands the test of time. Our Omid Soft Comfort and Thick Shaggy collections offer heavenly softness, easy maintenance, and the quality your home deserves. Plus, many are washable and suitable for underfloor heating! Call to Action: Explore a New Level of Comfort.
• •Social Media Post (TikTok/Instagram): Visual: Quick cuts showcasing different carpet textures, a hand running over a plush rug, a beautifully styled room with an Omid carpet as the centerpiece. Text Overlay: "From Our Family to Yours ✨ Quality Carpets, Unbeatable Warmth. OmidCarpets.be #HomeDecor #CarpetLove #InteriorDesign #OmidCarpets #FamilyBusiness" Audio: Upbeat, inviting music.