Brand Tone

Inspirational, Elegant, and Sincere

Brand Values

• •Hope and Mission
• •Quality and Craftsmanship
• •Empowerment
• •Timelessness and Elegance
• •Breaking Stigmas

Best Practices

• •Always Weave in the "Why": Every piece of copy, from a product description to a social media caption, should connect back to the brand's core values: hope, mission, and empowerment. Remind the audience why OMID exists beyond just selling clothes.
• •Use an Elegant and Elevated Vocabulary: Maintain the high-end feel of the brand by using words like "crafted," "elegant," "timeless," "sophisticated," and "refined." Avoid overly casual slang to keep the tone consistent.
• •Lead with the Founder's Story: Leverage the founder's personal journey. It’s a powerful differentiator. Use "I" and "my mission" in communications from Hadar to create a personal and sincere connection with the audience.
• •Balance Aspiration with Practicality: While the tone is aspirational, the copy must also highlight practical benefits. Always mention the "high-quality" and "breathable" nature of the fabrics, as this is a key selling point for modest wear.
• •Create a Hashtag Strategy: Consistently use a set of core hashtags that define the brand's niche to build a recognizable presence. This should include a mix of branded, community, and product-focused tags (e.g., #OMIDbyHadar, #ModestFashion, #TimelessDress, #ModernModesty, #FaithandFashion).

Social Perception

The public perception appears to be positive and aligned with the brand's intended message. It is seen as a high-end, mission-driven fashion label. Customers and followers respond well to the aesthetic and the story behind the brand. The narrative of an Israeli brand reaching international markets (US and UK) is a significant part of its identity. The clear return and shipping policies contribute to a perception of professionalism and customer care. The brand is perceived as being for the modern, professional woman who values both style and modesty.

Copy Examples

• •Elegance isn't just a style, it's a feeling. The Leah Dress was designed to move with you, crafted from breathable fabrics that promise comfort without compromising on sophistication. It’s more than a dress; it's a statement of grace for the modern woman. Discover the collection through the link in our bio. #OMIDbyHadar #ModestFashion #TimelessElegance
• •This season, we're exploring the beauty of renewal. OMID, meaning hope, is at the heart of everything we do, and our newest collection is a testament to that spirit. Discover pieces designed with timeless silhouettes and crafted from the finest materials, each one intended to inspire confidence and celebrate your journey. Rethink tradition with us. [Shop The New Collection]
• •Where Faith Meets Fashion. Discover timeless, elegant dresses designed for the modern woman. High-quality, breathable fabrics for a style that feels as good as it looks. #OMID
• •Finally, Modest Fashion Without Compromise. Your style is an expression of you. At OMID by Hadar, we believe dressing modestly should be a celebration, not a sacrifice. Our collections feature timeless designs made from luxury, breathable fabrics, all created with a sense of mission and hope. Shipped to the US, UK, and Israel. Find your perfect dress today.
• •People think modest fashion is limiting. I started OMID to prove it’s liberating. OMID means hope, and my hope is for every woman to feel beautiful and powerful in what she wears. This isn't just a dress; it's part of my story, and now it can be a part of yours. #modesty #entrepreneur #fashiontiktok #grwm