Brand Tone

Caring and Empathetic, Modern and Stylish, Playful and Engaging, Functional and Practical, Authentic and Approachable

Brand Values

• •Care and Conscientiousness
• •Quality and Durability
• •Design and Aesthetics
• •Functionality and Versatility
• •Longevity and Sustainability
• •Community and Connection
• •Innovation

Best Practices

• •Embrace "Omhu" (Care): Let the core meaning of your brand name infuse all communication. Write with attentiveness, conscientiousness, and a genuine desire to connect and provide value.
• •Stay True to Scandinavian Roots: Keep language clear, concise, and with an undertone of minimalist elegance and functionality. Avoid overly ornate or complex jargon.
• •Balance Playfulness with Sophistication: While being engaging and trendy (especially on platforms like TikTok), maintain an element of design sophistication that reflects the quality and price point of your products.
• •Highlight Versatility and Real-Life Use: Show, don't just tell, how OMHU products fit into and enhance everyday life. Use relatable scenarios and user-generated content inspiration.
• •Be Authentic and Transparent: Share the brand story, the design process, and engage genuinely with your community. If addressing concerns (like pricing or shipping), do so openly and helpfully.

Social Perception

Trendy and Desirable, Innovative and Unique, Good Quality but Premium Priced, Influencer-Driven, Responsive and Engaging Brand

Copy Examples

• •Home is where the OMHU is. ✨ Our TEDDY sofa: designed with care, built for life's moments – from quiet mornings to lively movie nights. What stories will your TEDDY tell? #omhucph #teddysofa #scandihome #cozyliving
• •Monday: Sofa. Tuesday: Fort. Wednesday: Nap station. Thursday: Guest bed. Friday: Movie marathon central. TEDDY keeps up with YOUR life. 😉 #OMHU #TeddySofa #VersatileFurniture #LifeHacks #HomeDecorGoals
• •Meet TEDDY – the sofa that’s as flexible as your plans. Crafted with Scandinavian care and designed to bring joy and functionality to your space. Find your perfect match. Link in bio to explore! #OMHUdesign #FunctionalFurniture #ModernHome #InvestInComfort
• •OMHU: Thoughtful Design for Modern Living. Discover furniture that adapts, delights, and endures. Experience the care in every detail.
• •More than just a sofa, TEDDY is your partner in comfort. Dreamed up in Denmark, this playful marvel transforms in a snap, offering cloud-like seating by day and a cozy double bed by night. Crafted with omhu (that’s Danish for care!), it’s ready for all of life’s beautiful imperfections.