Brand Tone

Authentic, Passionate, Appreciative, Respectful, Warm, Descriptive, Evocative, Slightly Bohemian & Artistic

Brand Values

• •Craftsmanship & Quality
• •Cultural Heritage & Storytelling
• •Authenticity
• •Sustainability & Ethical Practices
• •Customer Connection & Service
• •Bridging Cultures

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Authentic, Passionate, Appreciative, Respectful, Warm, Descriptive, Evocative, Slightly Bohemian/Artistic) with clear examples of do's and don'ts. This should be a reference for anyone creating content.
• •Emphasize Storytelling: Consistently weave in the brand's origin story, the journey of the products, and the cultural significance of Indian craftsmanship. Every piece has a narrative.
• •Use Sensory and Evocative Language: Describe the textures, the richness of the wood, the intricacy of the carvings, and the cultural atmosphere the pieces evoke. Appeal to the emotions and imagination of the audience.
• •Highlight Values Consistently: Regularly mention key values such as handcrafted quality, sustainability, ethical sourcing, and cultural appreciation in product descriptions, social media, and blog posts.
• •Maintain a Personal and Warm Approach: Especially given it's a family business, let the passion and personal connection to the products and culture shine through. Respond to comments and messages with warmth and authenticity.

Social Perception

Highly Positive, Trustworthy & Reliable, Source of Unique & Artistic Pieces, Appreciation for Craftsmanship

Copy Examples

• •Instagram Post: Each line, each curve, tells a story. Our hand-carved [Product Name] isn't just furniture; it's a piece of Indian heritage, brought to your home with love and respect for the artisans who craft these timeless treasures. ✨ #OmHomeGarden #IndianCraftsmanship #HeirloomQuality #CultureInYourHome
• •Facebook Ad: Tired of the ordinary? Discover furniture with soul at Om Home & Garden. We journeyed through India to bring you unique, handcrafted pieces that blend rich tradition with sustainable practices. Transform your space with art that lives. Shop our collection now. [Link] #ArtisanFurniture #SustainableHome #UniqueDecor #FamilyBusiness
• •Product Description Snippet: ... lovingly handcrafted by skilled artisans in Rajasthan, this [Product Type] is more than just a [function]; it's an invitation to embrace the warmth and vibrant stories of Indian culture. The intricate carvings, a testament to generations of skill, bring a unique character and timeless elegance to any room.
• •Email Newsletter Subject: Bring Home a Story: New Handcrafted Arrivals from India ✨ Body Snippet: Dear [Customer Name], We believe every home should tell a story. This week, we're thrilled to introduce new, hand-selected pieces that whisper tales of Indian artistry and tradition. From intricately carved mango wood sideboards to vibrant teak cabinets, discover the perfect piece to add warmth, beauty, and a touch of global unity to your space...
• •TikTok Video Idea Caption: From the heart of India to your home 💖 Watch how these antique Haveli doors get a new life! Each one is unique, full of history, and ready to make your space extraordinary. #RecycledWood #IndianAntiques #BohoHome #SustainableStyle #OmHomeGarden #DoorToAnotherWorld