Brand Tone

personal, friendly, and uplifting

Brand Values

• •Creativity and Passion
• •Affordability and Quality
• •Sustainability
• •Joy and Positivity
• •Customer-Centricity

Best Practices

• •Write Like a Person, Not a Corporation: Use a conversational, first-person voice ("I," "we"). Share small, personal anecdotes and behind-the-scenes moments on social media to build a genuine connection. Emojis, when used thoughtfully, can enhance this friendly tone.
• •Lead with Positivity and Emotion: Frame all your copy, especially product descriptions, around the feeling the art evokes. Use uplifting and evocative words like "joy," "dreamy," "vibrant," "magical," and "feel-good."
• •Embed Your Values in Every Message: Consistently mention key values in your copy. Phrases like "sustainably made," "designed with love in the UK," and "premium quality" should be woven into product descriptions, social posts, and website banners to reinforce what the brand stands for.
• •Be Transparent and Friendly in All Communications: Whether it's an "out of office" notice on Etsy or a reply to a customer comment, maintain a tone that is honest, appreciative, and personal. Thanking customers for their patience and support builds immense loyalty.
• •Encourage a Community of "Dreamers": Use your copy to foster a sense of community. Ask questions in social media captions ("What stories does this print tell you?"), refer to your audience as "dreamers," and create content that inspires them to share how they style their prints.

Social Perception

Extremely positive. Perceived as a high-quality, trustworthy, and authentic artist-led small business with high customer satisfaction and niche authority in unique, boho, and celestial art prints.

Copy Examples

• •Hello, dreamers! ✨ Just added this little piece of sunshine, 'The Best View', to the shop. It’s a colourful reminder that the best views come after the hardest climbs. Designed with love, and as always, sustainably made to order right here in the UK. Hope it brings a splash of joy to your walls! xoxo #omgkittyclub #feelgoodart #bohodecor #wallart
• •💌 A little colour for your inbox (and a treat inside!)
• •Drift off into a world of colour and calm with our 'Sweet Dreams' art print. This dreamy, boho-inspired design is here to fill your favourite space with feel-good vibes and inspire the most beautiful dreams. Perfect for a bedroom or a quiet corner, each print is giclée printed on premium, sustainably sourced paper. Designed with love for the dreamers.
• •Tired of boring walls? Let's fix that! 👋 At OMG KITTY, we create colourful, uplifting art prints to make your home a happier place. From boho botanicals to dreamy celestial moons, every piece is designed by me (Kitty!) and sustainably made in the UK. Get FREE UK delivery on your order. Shop now and find your joy!
• •Art for Happy Homes ✨ Designed with Love. Sustainably Made in the UK. Free Delivery!