Brand Tone

Community-Focused & Welcoming, Enthusiastic & Knowledgeable, Informative & Direct, Friendly & Approachable

Brand Values

• •Community Building
• •Passion for Gaming
• •Inclusivity
• •Customer Service
• •Engagement

Best Practices

• •Speak the Language of Gamers: Use terminology and references that resonate with the tabletop gaming community (e.g., "loot drop," "level up," "adventure awaits," specific game mechanics or popular game titles) while ensuring clarity for newer players.
• •Emphasize Community and Connection: Highlight the social aspect of gaming. Frame events and the store itself as places to meet people, make friends, and share experiences, not just buy products.
• •Be Genuinely Enthusiastic: Let the passion for games shine through in your posts. Share excitement about new releases, popular restocks, and upcoming events.
• •Maintain a Helpful and Inclusive Voice: Ensure that messaging is welcoming to all levels of gamers, from seasoned veterans to curious beginners. Offer guidance and answer questions promptly and patiently.
• •Keep it Clear and Informative: While being enthusiastic, ensure that key information (dates, times, prices, product availability) is easy to find and understand. Use clear calls to action.

Social Perception

Positive Local Hub, Good for Specific Games/Events, Welcoming to Newcomers, Knowledgeable Resource, Community Space

Copy Examples

• •Your Next Adventure Awaits! Join us for Commander Night at OMG Games ON this Tuesday at 5 PM. New players welcome! #MTGCommander #BarrieGamers #OMGGamesON
• •Fresh Loot Drop! 🔥 The latest [Highly Anticipated Game Name] just hit our shelves at OMG Games ON. Grab your copy before it vanishes! #BoardGames #NewRelease #ShopLocalBarrie
• •More Than Just Games, It's Community. Discover your new favorite game and meet fellow adventurers at OMG Games ON. Check our event calendar! [Link to events] #TabletopCommunity #GamingInBarrie
• •Level Up Your Game Nights! From epic board game sagas to thrilling card duels, OMG Games ON has everything you need. Visit us on Bell Farm Rd or shop online! #GameStore #BarrieON #RPGs #BoardGameGeek
• •Protect Your Power! Dragon Shield sleeves, ultimate guard deck boxes, and awesome playmats now in stock at OMG Games ON. Keep your cards pristine! #TCG #CardSleeves #GamingGear